Business Development Representative - job 1 of 2

About the Role:

We’re expanding our Sales team and looking for driven Business Development Representatives (BDRs) to generate new opportunities. This role is for someone who gets energy from outbound prospecting, sparking interest in innovative technology, and initiating strategic conversations.

As a BDR, you'll play a crucial role at the top of our sales funnel — identifying high-potential clients, qualifying interest, and booking meetings. You’ll partner closely with Account Executives and collaborate cross-functionally to turn curiosity into action.

Here’s what you’ll do day-to-day:

• Outbound Prospecting: Conduct over 100 cold calls to prospective buyers, facilitating next steps such as scheduling meetings for account executives to further qualify leads.
• Qualify Opportunities:  Identify and nurture a large volume of prospects to qualify leads through multiple channels. 
• Educate & Inspire: Communicate Gusto Pro’s value to accountants, highlighting how our platform helps firms streamline operations and better serve their clients.
• Collaborate with AEs: Partner with Account Executives to drive pipeline generation, account planning, and meeting conversion.
• Maintain CRM Hygiene: Accurately log all activities and insights in Salesforce and maintain a disciplined, data-driven approach to outreach.
• Hit Goals & Grow: Consistently meet monthly metrics and contribute to a high-performing team culture focused on results and career development.

Here’s what we're looking for:

• 2-4 years of B2B sales or outbound prospecting experience, ideally in SaaS, HCM, HR Tech, or FinTech.
• Expertise in outbound prospecting and sales strategy, with a proven track record of success.
  Advanced written and verbal communication skills, with the ability to craft and deliver compelling messaging.
• Strong command of Salesforce, Outreach, LinkedIn Sales Navigator, and similar tools with demonstrated mastery in managing the sales pipeline.
• Strong judgment in handling complex situations, including decision-making in ambiguous or challenging scenarios.
• Able to mentor junior team members and provide guidance on best practices and strategy.
• Takes initiative and requires minimal direction, with the ability to work independently and collaboratively with cross-functional teams.
• Solid understanding of the accounting industry or payroll/HR tech and its role in business operations.
• Ability to engage with high-level decision-makers and executives.

Our cash compensation range for this role ranges from $26.92 - $30.38 per hour with a 20% commission structure in the Denver location. Final offer amounts are determined by multiple factors, including candidate location, experience, and expertise, and may vary from the amounts listed above.