Sr. Director, Brand Marketing

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Position Summary

The Senior Director of Brand Marketing will lead integrated marketing strategies to build Hanna Andersson's

brand and drive customer engagement.

Reporting directly to the Chief Brand Officer (CBO), this role focuses on helping to deliver innovative and cohesive brand campaigns, ensuring commercial strategies are communicated to the broader team, and ensuring marketing alignment with the company's strategic goals. The Senior Director will collaborate cross-functionally to amplify the brand's voice and contribute to Hanna Andersson's position as a leader in the market.

• Brand Strategy and Leadership:
• Partner with the Chief Brand Officer to develop and execute long-term brand strategies that align with company objectives and customer insights.
• Act as a brand steward, ensuring all marketing and communication efforts reflect Hanna Andersson’s mission, values, and aesthetic.

• Integrated Marketing and Campaigns:
• Work with cross-functional marketing teams in the development and communication of 360° marketing plans, seasonal campaigns and key brand initiatives across all channels.
• Work with Brand and Creative team peers to drive the strategic execution of Marketing efforts to ensure consistency and impact.
• Media planning and buying experience is a plus to aid in driving brand ideas in the applicable spaces that may include, but not exclusive to TV, Print, Digital Media, Social Media etc.

• Public Relations and Partnerships:
• Provide oversight and strategic direction to the Sr. Manager of PR and Partnerships, ensuring high-quality media relations, brand storytelling, and partnership activations.
• Build and nurture relationships with key external partners, media outlets, and influencers to enhance Hanna Andersson’s visibility and relevance.

• Cross-Functional Collaboration:
• Collaborate with leaders in Product, Digital, and Creative to align marketing strategies with broader company objectives.
• Collaborate with Company Planning and Product partners on commercial planning. Specifically, responsible for communicating the promotional intent, cadence and changes to the cross-functional teams to ensure executional needs are developed.

• Team Leadership and Development:
• Mentor and develop team members, fostering a culture of collaboration, creativity, and accountability.
• Manage external agencies and vendors to ensure timely, high-quality delivery of marketing and communications initiatives.

• Measurement and Reporting:
• Monitor and analyze campaign performance, media, and partnership results to identify insights and optimize future strategies.
• Provide actionable reports to leadership on key performance indicators and competitive benchmarks.

• Crisis Communications Support:
• Partner with the PR team, Chief Brand Officer and, as needed, the Chief People Officer to manage sensitive brand or reputational issues, ensuring internal and external messaging is aligned with company values and priorities.

• Budget Management:
• Oversee the brand marketing budget, ensuring optimal allocation of resources across campaigns, partnerships, and PR efforts.

• 10+ years of experience in brand marketing with global brand(s), with demonstrated leadership in strategic planning and execution.
• Experience with retail brand(s) highly preferred, including fashion and apparel.
• Proven track record in developing and delivering integrated marketing campaigns that drive measurable business results.
• Strong leadership (minimum 5+ years) and team-building skills, with the ability to mentor and inspire both direct reports and cross-functional partners.
• Experience managing agencies and external partners to deliver exceptional results.
• Expertise in managing high-value partnerships, media relations, and brand storytelling.
• Exceptional communication and collaboration skills, with experience working across multiple functions and levels of an organization.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Media planning and/or buying experience preferred.
• A background in crisis communications or reputation management is preferred.

Hanna Talent Cultivation Standards:

With a rise in cyber-criminal activity, please note Hanna will never:

-Ask for any sensitive personal information via email, text, or other forms of instant messaging

-Interview you via email and/or send you a list of questions in lieu of an interview

-Extend an offer without speaking to you via phone or video call

-Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaandersson.com).

Legitimate candidate application submissions are received directly from the applicant. All unsolicited third-party submissions will be considered illegitimate and will not be reviewed or considered for hire.

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.