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Consumer Product Manager

About Hapn

Hapn is a fast-growing technology company specializing in GPS tracking solutions across both business and consumer markets. Our consumer division serves tens of thousands of customers with innovative tracking solutions that combine powerful hardware with intuitive software. As a product-forward company, we pride ourselves on rapid iteration, data-driven decision making, and cross-functional collaboration. Our fully remote team works together to push the boundaries of what's possible in the GPS tracking space.

Role Overview

We're seeking a Product Manager to own and optimize the end-to-end product experience for our line of consumer GPS trackers. You'll be responsible for driving growth across our six distinct tracker models, focusing on key metrics including activation rates, churn reduction, and monthly recurring revenue (MRR).

What Makes This Role Unique

  • Opportunity to shape the product experience for tens of thousands of active users
  • Unique quarterly variable compensation tied directly to product performance metrics
  • Full ownership of the B2C product experience
  • Ability to move quickly and see direct impact of decisions
  • Collaborative environment across business and consumer divisions

Required

  • Proven experience in B2C subscription app product management
  • Strong track record of shipping features rapidly and iterating based on data
  • Track record of successful product launches
  • Extensive experience with analytics tools, particularly Mixpanel
  • Background in activation optimization and churn reduction for consumer products
  • Experience with consumer app gamification strategies
  • Knowledge of subscription pricing optimization
  • Experience with growth experimentation and A/B testing
  • Experience optimizing customer onboarding and self-serve help systems
  • Strong analytical skills and data-driven decision-making approach
  • Excellent cross-functional collaboration abilities

What Sets You Apart

  • Self-starter mentality with a bias toward action
  • Passion for modern consumer app experiences
  • Comfort with rapid iteration and fast-paced environment
  • Data obsession and analytics-driven product development approach
  • Strong understanding of consumer psychology and engagement strategies
  • Competitive base salary
  • Quarterly variable compensation based on product performance
  • Equity participation in a fast-growing company
  • Full health, dental, and vision coverage
  • Remote work flexibility
  • Professional development opportunities
  • Latest tools and technology needed for success
  • Collaborative, fast-paced work environment

Location

This is a fully remote position. Our team is distributed across multiple time zones, and we've built a strong remote-first culture that emphasizes communication and collaboration.

Hapn is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in shaping the future of consumer GPS tracking technology!

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Consumer Product Manager, Hapn

At Hapn, we’re on the lookout for a talented Consumer Product Manager who is ready to dive into the exciting world of GPS tracking solutions. As a fast-growing tech company that serves a plethora of customers, we’ve made a name for ourselves by combining cutting-edge hardware with user-friendly software. In this fully remote role, you’ll take charge of the entire product experience for our diverse range of consumer GPS trackers. Imagine having the opportunity to influence the experience of tens of thousands of active users! You'll be responsible for driving growth through data-driven strategies, focusing on key metrics such as activation rates, churn reduction, and monthly recurring revenue. The role is unique because it offers quarterly compensation tied to the performance of the product, giving you the chance to really see the impact of your work. If you thrive in a collaborative and fast-paced environment and you have a passion for consumer apps and engagement strategies, this could be the perfect fit for you. Your strong analytical skills and proven experience in the B2C subscription app space will be crucial as you optimize customer onboarding and develop gamification strategies. Plus, at Hapn, you’ll find a supportive remote culture that values diverse perspectives and encourages innovation. Come join us and be a part of something truly transformative in the GPS tracking industry!

Frequently Asked Questions (FAQs) for Consumer Product Manager Role at Hapn
What are the responsibilities of a Consumer Product Manager at Hapn?

As a Consumer Product Manager at Hapn, your primary responsibilities include owning the end-to-end product experience for our consumer GPS trackers, driving growth through crucial metrics like activation rates and churn reduction, and collaborating across teams to optimize product delivery. Your role involves rapid feature iteration based on data insights and ensuring the consumer experience aligns with market needs.

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What qualifications are needed to apply for the Consumer Product Manager position at Hapn?

To be successful as a Consumer Product Manager at Hapn, candidates should have proven experience in B2C subscription app product management, a strong track record of launching products, and expertise in analytics tools like Mixpanel. Familiarity with gamification strategies, growth experimentation, and subscription pricing optimization is also essential, along with excellent cross-functional collaboration skills.

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How does Hapn support the growth and success of its Consumer Product Managers?

At Hapn, we celebrate the growth and success of our Consumer Product Managers by offering a competitive base salary, equity participation, and variable compensation that directly ties to product performance. We provide professional development opportunities and access to the latest tools and technology to ensure you can excel in your role.

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What is the work environment like for a Consumer Product Manager at Hapn?

The work environment for a Consumer Product Manager at Hapn is fully remote, fostering a strong communication-oriented culture that emphasizes collaboration. Our team is distributed across various time zones, creating a diverse and inclusive atmosphere where innovative ideas are encouraged and supported.

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What makes the Consumer Product Manager role at Hapn unique?

The unique aspect of the Consumer Product Manager role at Hapn lies in the opportunity to shape the product experience for tens of thousands of users, coupled with the ability to see the direct impact of your decisions. The role also includes a distinct quarterly variable compensation model based on performance metrics.

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Common Interview Questions for Consumer Product Manager
What is your approach to product management as a Consumer Product Manager?

In answering this question, highlight your data-driven decision-making process, your ability to prioritize user needs, and your experience in rapidly developing and iterating product features based on consumer feedback.

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Can you describe a successful product launch you managed?

Provide a specific example from your past experience where you successfully managed a product launch, detailing the strategies you used, the metrics you analyzed, and how you collaborated with cross-functional teams to achieve successful results.

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How would you optimize activation rates for a consumer product?

Discuss techniques such as A/B testing to evaluate various onboarding processes, utilizing analytics tools to measure user engagement, and implementing gamification strategies to increase user activation and retention.

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What analytics tools are you familiar with for tracking product performance?

Mention specific analytics tools you have used, such as Mixpanel or Google Analytics. Explain how you leverage these tools to monitor key performance indicators, analyze user behavior, and inform product development decisions.

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How do you prioritize product features or enhancements?

Discuss your approach to prioritization, which may involve analyzing user feedback, reviewing analytics data, estimating development effort, and aligning features with overall business goals and customer needs.

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What is your experience with consumer app gamification strategies?

Share your experience in implementing gamification strategies in previous roles. Explain how these strategies increased engagement or user satisfaction and highlight any metrics that underscore the impact of your efforts.

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Describe a time you faced a challenge in product management and how you overcame it.

Provide a detailed scenario where you encountered a significant challenge during a project. Discuss how you identified the problem, the strategies you implemented to address it, and the ultimate outcome of your efforts.

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How do you stay updated with market trends and consumer behavior?

Explain your methods for staying informed about the latest trends, which may include subscribing to industry blogs, participating in webinars, or networking with other professionals in the GPS tracking space and consumer app development.

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What role does customer feedback play in your product strategy?

Discuss the importance of customer feedback in informing product development decisions. Share past experiences where you successfully integrated user feedback to enhance the product experience and drive improvements.

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How would you approach subscription pricing optimization for a consumer GPS tracker?

Explain your strategy for optimizing subscription pricing, which may include analyzing competitor pricing, conducting market research, and utilizing A/B testing to determine pricing structures that maximize revenue while ensuring a great value for users.

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H By Hapn
MATCH
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TEAM SIZE
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LOCATION
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 28, 2025

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