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Head of Growth/Marketing

๐š๐Ÿท is a rollup that introduces real-time proofs to unify Ethereum and the rollup ecosystem.


Our mission at ๐š๐Ÿท is to ensure Ethereum is not only the most decentralized blockchain ecosystem but also the blockchain with the best user and developer experience. We believe that the composability fragmentation introduced by rollupsโ€™ siloed execution is currently a major obstacle to that end. Therefore, we are building ๐š๐Ÿท, a TEE-enabled rollup that introduces real-time proofs, RTP. This allows for instant settlement on Ethereum and therefore enables its unification with the rollup ecosystem.


Key Responsibilities
  • Lead the creation and execution of a comprehensive marketing strategy in an Ethereum ecosystem infrastructure project.
  • Oversee ๐š๐Ÿทโ€™s content strategy, creation, and distribution across all channels to drive high engagement and product awareness.
  • Create high-impact content (e.g., blogs, videos, campaigns) that resonates with the Ethereum and DeFi communities.
  • Collaborate closely with rest of the team to align marketing strategies with product launches and milestones.
  • Define and implement ๐š๐Ÿทโ€™s messaging, ensuring consistent and compelling communication of our products and value proposition across all platforms.
  • Foster and expand ๐š๐Ÿทโ€™s community through organic online campaigns, events, and direct engagement with Ethereum developers and enthusiasts.
  • Monitor industry trends to identify emerging narratives and opportunities to champion ๐š๐Ÿทโ€™s innovations.
  • Build ๐š๐Ÿทโ€™s public profile by engaging with developers, partners, and key opinion leaders in the Ethereum ecosystem. Represent ๐š๐Ÿท at conferences, panels, and online discussions.
  • Set, monitor, and report on growth and marketing goals and metrics.
  • Effectively manage and allocate marketing resources in a startup environment, ensuring optimal utilization for maximum impact.


Must-haves
  • Proven experience as a Head of Growth, Head of Marketing, or similar role in an infrastructure (L1/L2) or DeFi project in the broader Ethereum ecosystem, with a track record of delivering live blockchain products on Mainnet.
  • Active presence on X (formerly Twitter) or other Web3 platforms, with demonstrated thought leadership through articles, threads, or other content.
  • Hands-on experience creating and executing marketing campaigns, including content creation, community engagement, and digital growth strategies.
  • Exceptional communication skills, with the ability to distill complex technical concepts into compelling narratives for technical and non-technical audiences alike.
  • Have a data-driven approach to decision-making, with strong analytical skills to track, measure, and optimize marketing performance effectively.


Nice-to-Haves
  • Strong network within the Ethereum and DeFi communities, including relationships with key opinion leaders (KOLs), developers, and partners.
  • Familiarity with tools and platforms for Web3 analytics, marketing, and growth.
  • Experience scaling marketing efforts for pre-seed or early-stage startups in the blockchain industry.


This is a remote role, but we only accept candidates from time zones between Eastern Time (ET) and Central European Time (CET).

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Full-time, remote
DATE POSTED
December 22, 2024

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