Product Manager - Customer Onboarding & In App Experience

About HighLevel

Founded in 2018, HighLevel Inc. is a B2B SaaS Platform catering to Marketing Agencies. We aim to provide a comprehensive solution for marketing agencies, offering cutting-edge tools and seamless client service. Our diverse clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center/Sales agencies, and freelancers. We serve various niches such as real estate, dental & medical, local businesses, e-commerce, professional, and field services.

Our platform encompasses a wide range of products, including CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments, and more. Currently, we support over 50,000 agencies and 500K+ small & medium businesses. Our remote team of 1200+ professionals operates across 15 nations.

Our Website -https://www.gohighlevel.com/

YouTube Channel-https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post -https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers

HighLevel serves a diverse customer base, including over 70K agencies & entrepreneurs and 650K businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel

We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

What You’ll Do

As our Product Manager for Customer Onboarding & In-App Engagement, you’ll own the end-to-end journey from signup to activation and beyond. You’ll work cross-functionally to create seamless, intuitive, and delightful onboarding experiences that drive trial-to-paid conversion and long-term customer retention.

Your mission? 

To make sure every user experiences the “aha!” moment—fast.

Here’s what your day-to-day might look like:

1. Build & Optimize the Onboarding Journey: Ensure customers transition effortlessly from sign-up to activation, reducing friction at every step.

2. Drive In-App Engagement: Collaborate with UX/UI, Engineering, and Marketing to create self-serve, product-led experiences that make adoption intuitive.

3. Leverage Data to Improve Retention: Use analytics to track customer behavior, pinpoint drop-offs, and develop strategies that improve conversion rates.

4. Run Experiments That Drive Conversions: A/B test onboarding flows, personalized walkthroughs, and feature discoverability.

5. Be the Voice of the Customer: Gather insights, analyze feedback, and champion changes that improve activation and engagement.

6. Collaborate with Cross-Functional Teams: Work closely with engineering, design, marketing, and customer support teams to ensure alignment and successful implementation of onboarding and engagement initiatives.

We’re looking for someone who is:

- Customer-Obsessed – You love putting yourself in the customer’s shoes and removing roadblocks in their journey.

- Data-Driven – You don’t just make changes—you measure them. You know how to interpret metrics and drive results.

- Growth-Oriented – You think like a growth marketer, constantly looking for ways to increase conversions, engagement, and retention.

- Execution-Focused – You get things done. You thrive in a fast-paced environment and take ownership of your work.

- Collaborative – You work seamlessly across teams, bringing Product, Engineering, and Marketing together to create magic.

What You’ll Bring:

- 3+ years of Product Management experience in a SaaS or B2B tech environment.

- A strong understanding of customer onboarding, activation, and retention strategies.

- Experience working with product analytics tools (e.g., Pendo, Tableau, GA).

- Familiarity with A/B testing and growth experimentation.

- A passion for creating intuitive, frictionless user experiences.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Bonus points if you’ve worked on PLG (Product-Led Growth) initiatives!

Why should you join us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company. 

Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.