Senior Manager, Demand Generation

About Us:

Hone is the leading employee development platform for modern teams. We are on a mission to democratize access to executive-quality training across the enterprise, paving the way to inspire growth and human connection for teams everywhere. We are moving the world from legacy corporate training solutions to a new model of learning that is inclusive, scalable, engaging, and effective. We know our live online learning solution is effective because we are obsessive about measuring the impact of our training and we deliver unprecedented results: consistently 96% of our learners show lasting behavior change.

We’re funded by some of the leading VC’s in Silicon Valley and elsewhere, and have raised over $50M to support our mission! Come join us as we continue to invest in delivering impactful and engaging experiences for learners everywhere.

At Hone We Believe:

- Exceptional professional development opportunities should be accessible to all

- Learning should be meaningful and engaging

- Measurement is key to behavior change

- Learning is a continuous journey

We combine the depth of live human connection with the power of technology to create a next-generation, continuous learning experience that our customers love. To date, Hone has delivered 200,000 Learner hours, taught 45,000 Learners and has facilitated over 13,000 live online classes. Many of the world’s most innovative companies including Zoom, Aramark, Indeed, Rover, and TomTom, depend on Hone everyday to help their teams progress, grow, and lead.

Won't you join us? 

The Senior Manager, Demand Generation will collaborate across marketing and sales to design and execute our global revenue marketing motion - both inbound and outbound - to drive new business and expansion opportunities in support of the company’s revenue goals. We’re looking for a creative, tech-forward leader who thrives wearing many hats, loves digging into data, and is a true partner to our sales organization. 

• Design and execute on all pipeline development programs and account based marketing campaigns including web, email, paid advertising, webinars, events, etc.  Your campaign process spans strategy, creative concepts, planning, execution and SDR enablement and reporting.
• Instill campaign excellence: Lead the team to create, and optimize campaigns in collaboration with Product Marketing, Content Marketing, Sales, and Design team members.
• Reliably forecast and report on our planned and actual pipeline creation, maturation and pacing to goal. Measure and report on the effectiveness of demand creation activities, opportunity conversions and sales cycle lengths.
• Using data and feedback, iterate often to optimize your campaigns to maximize demand program effectiveness and overall revenue attainment.
• Closely manage the demand generation budget and report on channel performance.
• Work closely with the web development & creative team to optimize for web conversion and performance.
• Be an audience expert: build a strong understanding of our audience of L&D professionals.
• Manage people and vendor relationships to achieve excellent outcomes.
• Love for innovation, AI-adoption, and chasing growth in creative ways. 

• +5 years experience in growth marketing, preferably in B2B SaaS
• You’re naturally outcomes driven, analytical and customer first
• Excellent communicator, listener, presenter and problem solver
• Great attention to detail and a keen eye for the last mile
• Proven track record of advocating for and implementing demand generation strategies that have a measurable impact on early and late stage sales pipeline
• Extremely resourceful, comfortable with ambiguity
• Creative and joyful - you bring this to your campaigns to elevate our brand and help us stand out
• You have a deep understanding of digital marketing, marketing automation and email marketing tactics in addition to experience planning and executing account-based marketing campaigns
• You set a high bar in everything you do - quality, creativity, execution, productivity and of course, balance
• We’re all on the field at Hone - you naturally roll up your sleeves and you lead by example
• You know the growth marketing technology landscape - expertise in Hubspot, Salesforce, GA4

The Company provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. The Company takes allegations of discrimination, harassment, and retaliation seriously, and will promptly investigate when such behavior is reported.