Marketing Content Specialist

GHJ is looking for a Marketing Content Specialist

WHY we get up in the morning

At GHJ we help our people and clients pursue their passions, build thriving businesses, and create a better future.

WHAT we believe

We believe that collaboration is the foundation for success. We work as a business advocate for our clients – providing personalized service and building long-term relationships to help position our clients for the future.

HOW we succeed

We are deeply committed to our core values of Bright Minds, Brave Hearts and Bold Actions and incorporate them into every aspect of our business. By living these values, we are able to meet our strategic objectives of Remaining Fiercely Independent (financial success), Meeting client demands/needs (client success), Reinforcing and expanding cultural distinction (people success).

Summary of Role:

GHJ’s Marketing and Business Development Department is seeking a driven and highly organized Content Specialist to join our collaborative and dynamic team. This role is perfect for someone with a passion for storytelling and editing who thrives in a busy environment and excels at managing multiple timelines, project plans and deadlines. Our team is a well-oiled machine that works together across the Firm to create engaging content that reflects GHJ’s values and expertise, and we are looking for someone who shares our enthusiasm for collaboration and innovation.

Reporting to the Senior Marketing Manager, the Content Specialist will play a key role in creating, managing and overseeing content across various mediums, from articles to PR to podcasts to marketing collateral. This person will bring a proactive and organized approach to project management to ensure stakeholders are informed and deliverables are completed on time. They will also contribute strategic insights and oversee the creation of high-quality content that highlights our service providers and helps GHJ stand out in the marketplace.

If you are passionate about content, thrive in a fast-paced environment and love working with a team that values both hard work and a great culture, we want to hear from you!

• A passionate writer and editor with a talent for storytelling and a knack for tailoring content to different audiences and platforms
• Strong organizational and project management skills with the ability to juggle multiple priorities and keep stakeholders informed
• A proactive communicator who thrives in collaborative environments and enjoys working with people at all levels of an organization
• Someone with attention to detail who can meet tight deadlines without sacrificing quality
• A creative thinker who can bring fresh ideas to enhance content quality and marketing strategies

• Be part of a collaborative organization that values DEIA (diversity, equity, inclusion and accessibility), creativity, innovation and connection
• Contribute to impactful content that highlights GHJ’s expertise and thought leadership
• Enjoy the opportunity to collaborate with a wide range of internal and external stakeholders to help tell their stories and showcase GHJ’s value

• Content Creation and Project Management
• Oversee the project management of marketing collateral and thoughtware, including:
• Daily management of content calendars and escalate to department/practice leaders when deadlines are not met
• Write, edit and proof articles and thoughtware
• Perform external research to fill in gaps and enhance content
• Edit (and when needed, posting) digital content (website and social media)
• Coordinate with PR firms and external consultants to ensure timely submission of content
• Manage the podcast process, including working with SMEs to develop questions, managing the production process, recording (on-camera or audio participation not required) and light editing as needed
• Review and updating marketing collateral for business development efforts
• Promote GHJ events, webinars and other items in the marketplace

• Award Management and Creation
• Find, create and apply to awards for the Firm and our service providers
• Manage the awards calendar for annual awards to make sure deadlines are not missed
• Research new awards that will highlight the firm and employees in ways that align with Firm strategy

• Marketing Collateral Management
• Collaborate with GHJ’s Pursuit and Proposal Manager to brainstorm, create, edit and refine marketing and business development collateral to meet Firm’s strategic goals
• Write and edit:
• Bios
• Fact sheets
• Placemats
• Case studies
• Testimonials
• Deal announcements
• Proposal content
• Other business development materials (based on Firm needs)

• Bylined Articles and Thought Leadership
• Assist with the creation of bylined articles for internal clients, including:
• Coordinate with PR agencies or contractors to track deadlines and create relevant content
• Develop project plans and article outlines (for internal subject matter experts or external writing vendors)
• Manage outside writing vendors as needed
• Conduct interviews with internal subject matter experts (SMEs) for ghostwriting (when needed)
• Work with internal writers to edit submitted content and coach service providers to create engaging content
• Perform research and adding links to external sources to ensure robust, high-impact articles
• Source additional opportunities to present GHJ and internal SMEs as experts in the marketplace
• Partner with internal SMEs to prepare for interviews with external publications

• Email Blasts and External Announcements
• Coordinate, write and manage the development and sending of external email blasts, announcements and press releases through GHJ’s email system (with support from Senior Marketing Coordinator)
• Manage content calendar for bimonthly digital newsletter and write engaging, timely intro text for each issue

• Content Planning, Social Media and Website Updates
• Maintain and manage content calendars for articles, website updates and other marketing platforms, while ensuring accuracy and alignment with marketing goals
• Track complex content-related projects and maintain detailed plans, timelines and spreadsheets to ensure projects stay on track
• Collaborate with Senior Marketing Coordinator to review/edit planned copy for social posting of all content as needed (Social media content calendar and posting managed by Senior Marketing Coordinator)

• Event and Charitable Initiatives
• Provide content and marketing support for firm-sponsored events and charitable initiatives

• Daily oversight and project management of marketing and business development collateral
• Writing, editing and proofing of written material produced by the Marketing and BD Department
• Daily oversight and project management of press release, thoughtware and marketplace update development
• Expert-level experience with Office Products
• Prioritize and manage multiple projects simultaneously while meeting numerous deadlines
• With proper direction, coordinate and monitor relevant marketing content projects to ensure project effectiveness and timeliness
• Participate in professional education programs to enhance the Firm's content knowledge and capabilities and knowledge of the Firm, the industry and our businesses
• Perform such other duties as may be assigned

• Proven experience in marketing or communications (professional services is a plus). Years of experience will dictate if this is a Senior Specialist or Specialist role.
• AP style and grammar expertise
• Strong project management and organizational skills
• Deep writing, editing and proofreading skills
• Excellent written and verbal communication skills
• Ability to collaborate well with and coach others
• Initiative taker and resourceful problem solver
• Accuracy, attention to detail and thoroughness are mandatory
• Ability to work under pressure, perform several tasks concurrently and manage deadlines
• Promptness and dependability
• Ability to organize, plan and communicate workload
• Willingness to flex schedule when necessary
• Ability to earn the respect of Partners and colleagues

• Experience with social media, SEO, generative AI platforms (such as ChatGPT) and web backend platforms (for posting content)
• Hands-on design skills (Canva, InDesign and Photoshop) using design templates
• Video/audio editing
• Experience with SEMRush, BrightEdge or similar platforms

• Bachelor’s degree required

Seven decades, overriding focus: our people and our clients.

GHJ was founded in 1953, making us one of the oldest independent firms in the Los Angeles area. Ranked as a top 20 largest accounting firm on the Los Angeles Business Journal’s Book of Lists, the firm has 22 partners and approximately 200 staff members that serve over 3,000 clients. Our firm is a member of the American Institute of Certified Public Accountants (AICPA), the AICPA Governmental Audit Quality Center (GAQC), Public Company Accounting Oversite Board (PCAOB), the California Society of CPAs and the California Association of Nonprofits (CAN). Collaboration and maintaining strong relationships are the cornerstones of our success.

We are also an independent member of HLB International, a worldwide organization of over 250 member professional accounting firms and business advisors. This affiliation gives us access to the subject matter experts of other member firms and provides consulting and professional services in over 158 countries through its nearly 800 offices worldwide.

GHJ complies with all local/state regulations in regards to displaying salary ranges. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Any offered salary is determined based on internal equity, internal salary ranges, market data, ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD, technology), for example. At GHJ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $80,000 - $105,000. 

Equal Employment Opportunity

GHJ is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including Department Heads and co-workers.

#LI-JN1