Marketing Associate (Retail)

Are you a person who enjoys helping others? Are you currently seeking fulfillment in your professional life?

Hope Services is Silicon Valley’s leading provider of services to people with developmental disabilities and mental health needs. We seek candidates who share our inspirations & aspirations. Selection of staff is made on a competitive basis, and we are committed to promoting diversity, equity, inclusion & belonging at all levels..

>>>>> Hope Services has been awarded 2022 Top Workplaces by San Francisco Chronicle, 2022 Top-rated Nonprofit by Great Nonprofits, and Received a Gold Seal of Transparency from Guidestar and a perfect 100/100 rating in three different categories: financial health, leadership and adaptability, and culture and community from Charity Navigator <<<<<

*Salary Range: $26.00 - $28.00 per hour commensurate with experience and qualifications

Summary  

The Retail Marketing Associate will focus on innovative marketing initiatives to drive visibility, engagement, and sales for Hope Services' retail operations, with a primary emphasis on HopeTHRIFT. This role offers a unique blend of creativity and strategy within a nonprofit setting, allowing the coordinator to make a direct impact on the success of Hope Services' retail efforts. Reporting to the Director of Marketing & Communications, this entry-level position is perfect for someone who thrives in a fast-paced, dynamic environment and is passionate about retail marketing, community building, and storytelling.

Essential Functions 

The following responsibilities represent the essential functions of the position.  An employee in this classification may be responsible for carrying out any or all of the following functions or other functions as needed: 

Content Creation and Social Media:

•Develop, schedule, and manage engaging posts, reels, and short videos for HopeTHRIFT’s social media platforms, ensuring content aligns with brand voice and goals.

•Collaborate with influencers and content creators to generate authentic user-generated content (UGC) that resonates with target audiences.

•Monitor, analyze, and report on social media metrics, adjusting strategies to improve engagement, reach, and conversion rates.

•Experiment with new trends and features across social media platforms to keep HopeTHRIFT’s content fresh and engaging.

Retail Campaigns and Events:

•Plan and execute weekly marketing emails, including promotional offers, new arrivals, and event announcements, in collaboration with store managers.

•Organize and promote in-store events designed to increase foot traffic, customer engagement, and overall sales performance.

•Identify opportunities for impactful signage and branding enhancements within retail locations to create a cohesive and visually appealing shopping experience.

•Cultivate loyalty among reward program members by designing and implementing special events, exclusive promotions, and personalized campaigns.

•Manage and optimize loyalty program strategies, including database segmentation, campaign planning, and targeted outreach to increase customer retention.

Loyalty Program and CRM Management:

•Oversee the day-to-day management of the loyalty rewards program, ensuring seamless customer experiences and effective use of resources.

•Use CRM tools to track customer engagement, purchase history, and preferences, and leverage insights to inform marketing strategies.

•Develop reports and analysis on loyalty program performance, identifying areas for growth and improvement.

•Collaborate with internal teams to integrate CRM data into larger marketing campaigns, creating personalized and impactful messaging.

Collaboration and Reporting:

•Lead weekly check-ins with store managers to align marketing efforts with in-store goals and sales objectives.

•Maintain a well-organized content calendar and a robust pipeline of ideas and assets to support retail promotions, ensuring consistency and timely delivery.

•Track and report on the performance of marketing initiatives, using data to inform decisions and optimize future campaigns.

•Work closely with the Marketing & Communications team to ensure retail marketing efforts align with Hope Services’ overall brand and mission.

Qualifications Required 

•Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

•Hands-on experience with social media platforms, content creation, and community engagement, particularly for retail or consumer-facing brands.

•Experience planning and executing sales promotions, events, and campaigns to drive engagement and revenue.

•Strong understanding of data analytics tools, including social media insights, email metrics, and Google Analytics, to optimize marketing strategies.

•Proven ability to build and nurture community relationships through marketing and outreach efforts.

Required Knowledge and Skills 

•Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

•Hands-on experience with social media platforms, content creation, and community engagement, particularly for retail or consumer-facing brands.

•Experience planning and executing sales promotions, events, and campaigns to drive engagement and revenue.

•Strong understanding of data analytics tools, including social media insights, email metrics, and Google Analytics, to optimize marketing strategies.

•Proven ability to build and nurture community relationships through marketing and outreach efforts.

Environmental Conditions 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Considerable traveling throughout a broad local territory. Visits to current and future donor events and Hope locations. Constant exposure to outdoor conditions, weather, dust and pollens. Physical lifting and moving event materials from location to location. Work at computer terminals and on the telephone, report writing, work alone as well as closely with others, sitting for periods of time in meetings and use of office environment; produce work on computers/office equipment. 

Do you have what it takes to make a difference? Inspire and be inspired! Hope Services takes immense pride in maximizing our employee engagement. Will you join us??

Visit www.hopeservices.org to find out more about us and the people we serve.

Hope Services is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees not regardless of, but with consideration and appreciation for race, color, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family or parental status, or any other status.