Senior Manager, Lifecycle Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Manager, Lifecycle Marketing, you develop and execute comprehensive strategies that enhance customer engagement, retention, and revenue growth. You leverage data-driven insights to craft personalized, multi-channel campaigns that guide customers through their lifecycle, ensuring they receive relevant messaging at the right time. You lead a team and collaborate cross-functionally with product, data, and customer success teams to optimize lifecycle programs, measure performance, and drive business impact. Balancing strategic vision with hands-on execution, you foster a test-and-learn culture to continuously improve campaign effectiveness.

Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Develop and lead a multi-channel lifecycle marketing strategy to drive engagement, retention, and upsell opportunities
• Manage and mentor a team of lifecycle marketing professionals, fostering career development and high performance
• Utilize customer data and behavioral insights to segment audiences and deliver personalized messaging
• Oversee the creation and optimization of automated workflows, customer journeys, and nurture campaigns
• Collaborate with product, analytics, and creative teams to deliver cohesive and personalized customer experiences
• Partner with cross-functional teams to align lifecycle marketing efforts with broader company initiatives, including product launches and promotions
• Lead A/B testing and experimentation to continuously refine messaging, design, and targeting strategies
• Define and monitor KPIs to measure lifecycle program success and make data-driven optimizations
• Oversee campaign execution across email, SMS, in-app messaging, direct mail  and other relevant channels
• Drive innovation in lifecycle marketing by evaluating and implementing new tools, strategies, and best practices
• Present performance updates and strategic recommendations to senior leadership

Qualifications:

• 8+ years of experience in lifecycle marketing, email marketing, or a related field
• 5+ years of experience in people leadership, with a proven ability to build and develop high-performing teams
• Expertise in marketing automation platforms (i.e., Iterable, Appcues, HubSpot, Marketo)
• Strong analytical skills and experience with A/B testing, segmentation, and performance measurement tools (i.e., Google Analytics, Tableau)
• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience

What will help you succeed:

• Strategic mindset with the ability to execute and drive results
• Strong project management and organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder management skills across cross-functional teams
• Data-driven decision-making approach with a passion for testing and optimization
• Excellent communication and presentation skills to articulate strategies and insights
• Comfort and enthusiasm working with data and spreadsheets
  

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $111,000-$138,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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