Marketing CoOp

WHY WE NEED YOU

This role assists in two core areas of Hydrow’s demand business; helping support email execution and the setup and maintenance of affiliate and influencer programs.  Your efforts will help accelerate growth in these critical channels. On the email side this means setting up and scheduling programs and organizing campaign analysis and recommendations.  On the affiliates and influencer end this means helping source new partners, executing campaigns, and tracking performance. The right person will be a quick learner, detail oriented, and able to thrive in a fast paced environment. In return, you will quickly find yourself a key member of two channel teams driving significant revenue growth for the DTC business.

WHAT YOU’LL ACCOMPLISH

●      CRM: Email Operations

●      In partnership with your manager, develop creative briefs and ensure email creative messaging and design align to business goals

●      Build and launch A/B testing programs in our sending tool, and monitor performance to inform test roadmap

●      Build and QA dedicated email sends, triggered campaigns, and lead capture signup units within our CRM system and schedule for deployments.

●      Pull and organize campaign analysis with an opportunity to develop insights and recommendations for the business

●      Affiliates & Influencers

●      Assist in sourcing new affiliates and influencers across various platforms (Instagram, YouTube, Blogs, Email Newsletters, Loyalty Programs, etc) with the guidance of the Director of Affiliates

●      Vet potential new partners by recording all relevant stats, audience demos, and scopes of work

●      Assist in making and improving partner creative briefs

●      Assist on drafting and completing legal contracts for paid influencers and media placements

●      Communicate campaign details to affiliates and influencers, ensuring that all logistics are shared in a timely manner

●      Help with campaign execution including link creation, requesting coupon codes, drafting contracts, requesting post campaign analytics, and more

●      Work with creative team to source specific assets needed for affiliates 

WHO YOU ARE

●      Organization and planning: Strong project management skills including managing deadlines, getting alignment, and delivering analysis and recommendations

●      Quick Learner: You are eager to learn and quickly absorb a wide breadth of knowledge related to affiliate and influencer marketing

●      Communication: You have strong collaboration, communication and presentation skills

●      Collaboration: You have a strong work ethic and ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment

●      Comfortable working with data: You are interested in learning about data that pertains to influencers and affiliates and comfortable working with numbers

●      Location: Preferred to be based in the Boston, MA area

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.