Sponsorship Director - Consumer Shows (Art, Design, and Entertainment)

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This is a unique opportunity to shape the commercial success of a purely consumer-focused events portfolio, including Fan Expo HQ, MegaCon, Interior Design Show (IDS), ART and One-of-a-Kind Show. As Sponsorship Director, you will play a pivotal role in driving significant revenue growth by leveraging sponsorship opportunities to enhance the attendee experience and amplify brand engagement.

• The Sponsorship Director drives sponsorship success for Fan Expo HQ, MegaCon, Interior Design Show (IDS), ART and One-of-a-Kind Show events worldwide.

• Responsible for sponsorship planning, sales, relationship-building, contract negotiation, activation management, and client relations.

• Focuses on identifying growth opportunities and securing new sponsorships to increase revenue.

Responsibilities:

• Build and maintain positive relationships with sponsors, exhibitors, vendors, and community partners.

• Develop comprehensive sponsorship sales plans and compelling prospectuses.

• Represent events at key functions, shows, and onsite opportunities to foster relationships and identify revenue streams.

• Create and execute targeted sponsorship opportunities and activation plans.

• Negotiate sponsorship terms, finalize contracts, and manage activation deliverables.

• Monitor sponsorship performance, track metrics, and generate reports to optimize strategies.

• Collaborate with marketing teams to promote sponsorship benefits and opportunities.

• Lead the sponsorship team, overseeing booth sales and exhibitor recruitment.

Key Dimensions:

• Strategic Planning: Analyze data, redefine goals, set priorities, and guide marketing plans.

• Sponsorship Oversight: Manage the sponsorship program, identify opportunities, and ensure activation success.

• Onsite Management: Oversee sponsor presence, space allocation, design, and logistics.

Further Information:

• Salary range: $125,000 to $150,000 plus uncapped commission.

• Application deadline: January 13, 2025.

• Demonstrated experience leading and developing high-performing sales teams, particularly in event sales, sponsorships, or exhibitions.
• Strong background in business-to-consumer (B2C) event sales, particularly in industries related to events, exhibitions, or sponsorships.
• In-depth understanding of event planning, trade shows, or pop culture exhibitions, including logistics and operations.
• Expertise in managing long-term client relationships and ensuring client satisfaction and retention.
• Ability to develop and implement comprehensive sales strategies to drive revenue growth and achieve targets.
• Experience using Customer Relationship Management (CRM) tools (e.g., Salesforce, HubSpot) to manage sales pipelines and client relationships.
• Skilled in creating and managing budgets, with experience in revenue forecasting and expense tracking.
• Flexibility to work evenings and weekends during event hours when required.

Why work at Informa 

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here

See how Informa handles your personal data when you apply for a job here.