Senior B2B Marketing Associate

We are looking for a Senior B2B Marketing Associate to manage end-to-end inbound marketing, which involves ideating, executing, and measuring year-long organic and paid marketing campaigns. The goal of this role is to drive lead generation, education, and sales conversion through highly creative and data-backed strategies.

• Inbound marketing
• Plan and execute organic and paid B2B campaigns
• Manage regular inbound lead triaging, nurturing, and reporting
• Create multi-channel campaigns to create value for and ultimately convert prospects, including but not limited to written and visual content, email marketing, advertising materials, and partnership activations
• Reporting and analysis
• Analyse data and metrics to measure the success of our inbound marketing campaigns and nurture strategies, and identify areas for improvement and provide recommendations to the team
• Collaboration and engagement
• Collaborate with cross-functional teams, including sales, clinical, and client success, to incorporate relevant insights in marketing campaigns

• Bachelor's degree in Marketing, Advertising, or a related field
• 3-5 years of experience in B2B marketing (ads implementation, campaign execution and measurement on digital channels, data analysis)
• 2-3 years of experience executing and measuring campaigns on digital advertising platforms, specifically LinkedIn Ads and Meta for Business
• Candidates with experience using HubSpot (or anything similar) and Google Analytics preferred
• Proven track record of successful project planning and delivery, with experience working on multi-channel and lead nurturing campaigns
• Ability to work independently and as part of a team, with exceptional communication skills and a strong sense of accountability
• Experience in visual and/or written content creation not required but would be nice to have

• Work in a diverse environment with people from over 10 countries
• Unlimited annual leaves
• Work flexibility
• Medical coverage
• Annual Wage Supplement (Bonus)
• Christmas Leave (The team takes the whole Christmas week off separate from our leave policy)
• Birthday Leave (1 day)
• Holidays off
• Quarterly mental health day off
• Mental health benefits (Premium access to our app!)
• Work-life balance and employee wellness
• Regular social events where we have non work-related fun