Senior Marketing Associate

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Senior Marketing Associate to join our fun and growing team. In this role, you will play an essential role in the marketing of our flagship product, IXL. You will assist the Lead Content and Product Marketer with the GTM planning process for both new products/features and updates, working to ensure internal and external product marketing communications are executed smoothly. You will create a broad range of product marketing materials to support our customer-facing teams and also develop content marketing pieces to engage with our key audiences: educators, parents, and students. #LI-FA1

We’re looking for someone who is creative, proactive, a strong writer and communicator, and passionate about IXL’s mission to impact education.

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

WHAT YOU'LL BE DOING

• Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
• Assist in developing go-to-market (GTM) strategy for new releases and updates
• Help develop and drive campaigns to increase awareness and use of the product’s features by existing customers
• Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
• Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish

WHAT WE'RE LOOKING FOR

• BA/BS degree and 5-7 years of solid marketing experience in a professional environment
• Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
• Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
• You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
• You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly  
• Experience with Google Docs, Sheets, and Slides
• Experience with Adobe Illustrator/Photoshop is a plus

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $80,000 - $120,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.