Senior Marketing Manager

Reporting to the Director of Marketing, the Senior Marketing Manager is responsible for driving multi-channel integrated marketing initiatives for all brands (JOEY Restaurants, LOCAL Public Eatery, SALTLIK). Having a pivotal role within the Marketing Department, as well as with cross-functional teams, Operations and brand partnerships, this senior leader will execute small, medium and large-scale regional and national programs. You’ll also be responsible for driving sales results and growth through the delivery, gift card and private events programs. 

Wage Range: $110,000 to $125,000 annually 

Benefits:  

• A comprehensive extended health plan with a focus on mental and physical health support  

• Working in our downtown office that’s situated near Coal Harbour in beautiful Vancouver, BC  

• A team-driven, fun, energetic culture with a strong focus on learning and development  

• Enjoy 50% off food and beverages at any JOEY Restaurants, LOCAL Public Eatery, SALTLIK or Earls Restaurant locations  

• Pursue personal and professional development by participating in ongoing Leadership Development Courses  

• Industry partner incentives and discounts  

• Tuition, education and professional accreditation subsidies  

Responsibilities: 

• Oversee seasonal and annual programming across Canada and the US, marketing strategies, project budgets and roadmaps, execution and post analysis of various brand activations and promotions 

• Lead the delivery portfolio for the enterprise, including promotional planning, merchandising, media and creative implementation, reporting, and performance optimization 

• Develop creative briefs that are rooted in guest insights, storytelling and business objectives 

• Work with external agencies and a broader group of partners (including but not limited to Creative, Bar, Culinary, Procurement, Technology, Finance and Operations) to develop, implement and report on scalable content, innovative creative and cohesive GTM plans that drive engagement and conversions 

• Be accountable for the guest journey at each stage of the funnel with an emphasis on being a data-driven leader, providing recommended actions through analysis and insights 

• Present marketing strategies, outcomes and performance roll-ups to an array of internal and external stakeholders, including senior-level leadership 

• Foster professional growth and build a culture of high performance and excellence within the Marketing department, as well as coach and develop a direct report 

Requirements: 

• Experience & Education – 7+ years of relevant experience, preferably at a creative agency, or within hospitality, consumer or brand marketing, with a Bachelor’s degree in Marketing, Advertising, Communications or related field 

• A Seasoned Marketer – Well-versed with marketing programming and content channels, including in-store, digital (email, social, paid media, online ads, search), print, out-of-home and experiential 

• Equal Parts Strategic & Creative – A creative thinker who can still have their eye on the strategy prize 

• Leadership & Team Collaboration – Ability to forge strong relationships at all levels through a fearless sense of leadership, dedication to the team and effective collaboration 

• Detail-Obsessed – It’s all in the details and none are overlooked under your watch 

• Passion to Win – Continually re-imagining marketing, develop new ideas and define best practices to contribute to a high-performance culture 
• This is an office-based role out of Vancouver, BC

This is about you. Your attitude, passion, and potential. When you join our corporate office team, you can expect to be a part of something big. Whether in Finance, Marketing, Payroll, IT or Design, you will find yourself working alongside the industry’s best talent. As individuals, we are ambitious and driven, curious and engaged. Together, we are a high-performing team committed to each other’s development and growth, and the success of over 50 Restaurant locations throughout North America.

What does this mean for you? It means if you're looking for a place to meet your potential, we'd like to meet you. Your journey starts here.   

JOEY Restaurant Group is an Equal Employment Opportunity Employer   

JOEY Restaurant Group provides reasonable accommodations to qualified applicants and employees, including due to disabilities, medical conditions, and religious beliefs and practices.