Senior Director of Product Marketing

Our client is on the lookout for a Senior Director of Product Marketing to spearhead marketing strategies that effectively position their products in the marketplace. In this vital role, you will work closely with product management, sales, and marketing teams to drive product adoption and elevate brand awareness.

To learn more about the recruitment company handling the search please visit our website:

https://www.kellerexecutivesearch.com/executive-recruitment-headhunters-columbus-ohio/

Key Responsibilities:

• Develop and implement comprehensive product marketing strategies that align with overall business goals.
• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Partner with product management to shape the product roadmap based on market insights and customer feedback.
• Create compelling messaging and positioning for products that resonate with target audiences.
• Lead the development of marketing collateral, including product briefs, presentations, and promotional materials.
• Drive the execution of go-to-market plans for product launches and initiatives.
• Collaborate with sales teams to equip them with the tools and knowledge needed to effectively sell products.
• Analyze and report on the performance of marketing campaigns and adjust strategies as needed.
• Mentor and develop the product marketing team, fostering a culture of innovation and excellence.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of experience in product marketing, with a focus on technology or software products.
• Proven track record of successful product marketing initiatives that drive growth and customer engagement.
• Strong analytical skills with the ability to interpret data to inform marketing strategies.
• Excellent communication and presentation skills, capable of influencing internal and external stakeholders.
• Demonstrated leadership experience in managing teams and cross-functional collaboration.
• In-depth knowledge of digital marketing techniques and tools.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.

Work Perks:

• Enjoy a dynamic, inclusive workplace culture that values creativity and collaboration.
• Access to generous PTO, flexible hours, and top-tier Medical, Dental, and Vision coverage.
• A handsome salary range of $150k to $210k.
• Work in a sleek, modern office equipped with a fully stocked kitchen and premium coffee.
• Take part in exciting team-building activities and avenues for career advancement.

Equal Employment Opportunity and Non-Discrimination Policy 

Equal Employment Opportunity Statement 

Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without discrimination based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered. 

Commitment to Diversity and Inclusion 

Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected. We believe that diversity strengthens our organization and enhances our ability to serve our clients effectively. 

Reasonable Accommodations 

Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities up to the point of undue hardship. We engage in an interactive process to determine effective, reasonable accommodations. 

Compensation Information 

For client positions, compensation information will be provided in accordance with applicable provincial/territorial laws. Actual salary may depend on skills, experience, and other factors in compliance with pay equity legislation. 

Compliance with Laws 

Both Keller Executive Search and our clients comply with federal, provincial, and territorial laws governing employment standards and human rights. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

Workplace Harassment and Violence Prevention 

Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment or violence based on any protected ground under human rights legislation. We are committed to maintaining a safe and respectful work environment for all employees. 

Privacy and Pay Equity 

• For information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com. We comply with applicable federal and provincial privacy laws. 

• Both Keller Executive Search and our clients are committed to pay equity and conduct analyses in accordance with applicable federal and provincial pay equity laws. 

Province/Territory-Specific Information 

• Quebec: We adhere to French language requirements in accordance with the Charter of the French Language. 

• Ontario: We comply with the Accessibility for Ontarians with Disabilities Act (AODA) and the Pay Transparency Act. 

• British Columbia: We adhere to the BC Human Rights Code and the Employment Standards Act. 

• Other Provinces/Territories: We comply with all applicable provincial and territorial employment and human rights legislation. 

Veteran Status 

Both Keller Executive Search and our clients provide equal employment opportunities to veterans in accordance with applicable laws. 

Genetic Information 

In accordance with federal and provincial/territorial human rights laws, both Keller Executive Search and our clients do not discriminate based on genetic characteristics. 

Local Laws 

Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate. 

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within Canada.