Vice President of Marketing - Retail #3005 - job 2 of 2

Our client is seeking a strategic and innovative Vice President of Marketing to lead their marketing efforts in the retail sector. This leadership role combines creativity, analytical skills, and a deep understanding of consumer behavior to enhance brand visibility and drive sales growth.

As the Vice President of Marketing, you will have a strong focus on both advertising and e-commerce growth to lead the company’s marketing strategy in the digital age. This is an exciting opportunity for a senior leader who can blend traditional marketing with innovative digital advertising strategies to drive revenue and growth.

Responsibilities:

• Oversee the development and execution of comprehensive advertising strategies, with a strong focus on digital platforms (paid search, social, display, programmatic) and traditional media.
• Lead the e-commerce marketing strategy, ensuring the integration of advertising efforts to drive growth across the company’s online presence.
• Manage a team of 23 marketing professionals, fostering collaboration and high performance to execute campaigns that drive sales and customer engagement.
• Develop and manage a robust media plan, with a keen focus on optimizing advertising spend to deliver the highest ROI and measurable growth across both digital and traditional channels.
• Collaborate with senior leadership to align marketing and advertising strategies with broader company goals, ensuring consistency across all consumer touchpoints.
• Leverage data and analytics to optimize advertising campaigns and e-commerce marketing efforts, ensuring continuous improvement and innovation.
• Stay ahead of industry trends, competition, and consumer behavior to adapt and refine advertising and e-commerce strategies accordingly.
• Drive innovation in e-commerce marketing, leveraging tools and platforms to optimize customer acquisition, retention, and lifetime value.

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years as a Marketing leader with significant experience in both advertising and e-commerce marketing.
• Strong retail experience, particularly with digital advertising, paid media, and e-commerce growth strategies.
• Strong ability to develop, execute, and optimize integrated marketing campaigns that drive results across digital and traditional advertising.
• Exceptional leadership and team management skills.
• Outstanding communication and presentation skills.
• Analytical mindset, with the ability to leverage data to inform decision-making.

• Compensation: $150k - $250k (Depending on Experience)
• Hybrid - 3-4 days a week in office (After training period)
• Comprehensive benefits package (healthcare, dental, vision)
• 401(k)

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