CRM Specialist

About Fonbet

Fonbet, run in Greece by Plumo Ltd, aims to provide high quality gaming and betting services. Active since 1994, Fonbet is a worldwide leading presence in the field of betting. The rich range of bets offered, the highly competitive odds prices, the most special bets that can be found in a very easy menu, the immediate settlement of bets (cash out), the secure online environment for the customer and the 24-hour service make up a unique - of its kind - platform. In Greece, Plumo Ltd is fully and legally licensed by the Gaming Supervision & Control Commission (G.E.E.P.) to provide sports betting services and casino games through the website www.Fonbet.gr.

Let's start with the role

As the CRM Campaign Specialist, you will play a pivotal role in shaping and executing our CRM strategy for Fonbet's online Sportsbook & Gaming products. You will be part of a newly established team, offering a unique opportunity to contribute to the development of a growing department and make a lasting impact. With many exciting projects on the horizon, this role provides a dynamic environment where innovation and creativity thrive.

Working with cutting-edge CRM tools and a CMS platform with exceptional capabilities, you’ll have the resources to create highly targeted and impactful campaigns. Reporting to the CRM Manager, you’ll collaborate closely with cross-functional teams to implement and manage data-driven CRM initiatives that enhance customer engagement, drive retention, and maximize the overall player experience.

This is your chance to be at the forefront of building something extraordinary while driving Fonbet’s growth and success.

Responsibilities

·         Plan, coordinate, and execute CRM campaigns across various channels (email, SMS, push notifications, in-app messaging, etc.) to drive retention, conversion, and loyalty.

·         Collaborate with the CRM Manager to execute CRM strategies aligned with Fonbet’s overall marketing objectives.

·         Utilize CRM tools and platforms like Optimove to automate campaigns and segment customers based on behavior, preferences, and demographics.

·         Develop and manage personalized customer journeys tailored to different customer segments, ensuring targeted communications at each stage of the customer lifecycle.

·         Develop customer lifecycle strategies to support marketing and business goals, leveraging automation for personalized CRM campaigns.

·         Conduct A/B testing on campaign elements to identify the most effective strategies and iterate based on results.

·         Analyze customer data and campaign performance metrics to identify trends, opportunities, and areas for improvement, optimizing campaign effectiveness.

·         Regularly review and analyze CRM activities, generate regular reports and making actionable recommendations to improve ROI and customer experiences.

·         Ensure quality assurance (QA) for all campaigns and communications to maintain high-quality standards and on-time delivery.

·         Partner with marketing and creative teams to develop compelling and relevant content for CRM campaigns that resonate with the target audience.

·         Follow up on Asana tasks to ensure that marketing projects (in house promos etc) are on track, deadlines are met and every product team is aware of their responsibilities.

·         Conduct competitor analysis to inform strategies that enhance player engagement and maximize revenue.

·         Collaborate with marketing team to design and implement promotions, incentives, and events that drive customer engagement and retention.

·         Work on weekends when necessary to meet business requirements.

• University degree, preferably in the areas of Business Administration and Marketing
• Prior experience in CRM campaign management within the i-Gaming industry or similar online industries is highly desirable. Experience with online Sportsbook & Gaming products will be a strong advantage.
• Strong data analysis skills to interpret campaign metrics and make data-driven decisions.
• Ability to come up with innovative and creative ideas for CRM campaigns that can capture the attention of the target audience.
• Familiarity with CRM tools and platforms for campaign execution, automation, and analysis like Optimove.
• Create, send and manage email campaigns

·         Excellent written and verbal communication skills to create engaging content and communicate campaign results effectively.

·         Collaborative mindset to work effectively with cross-functional teams, including marketing, product, and data analytics teams.

·         Strong organizational and time management skills to handle multiple campaigns and meet deadlines.

• Competitive salary package
• Continuous training and professional development
• Travels
• Career opportunities
• An exciting work environment