VP of Commerce/ CRO - Health & Wellness #1510

Our client, a rapidly growing direct-to-consumer wellness brand, is seeking an exceptional Vice President of Commercialization to drive strategic growth across all customer-facing aspects of the business. This critical leadership role will be instrumental in expanding market presence, innovating product lines, and scaling the business across e-commerce, wholesale, and emerging wellness channels.

Location: Twin Falls, ID - (Remote available, but must be based in ID)

Key Responsibilities:

• Develop and execute a comprehensive commercialization strategy aligned with company growth objectives
• Lead product innovation, identifying new market opportunities beyond core product lines
• Oversee and optimize e-commerce operations, including direct website and marketplace channels
• Expand wholesale and B2B partnerships in retail and wellness sectors
• Drive creative and marketing strategies to maintain market leadership
• Analyze sales data and customer insights to identify growth opportunities
• Build and lead a high-performing team of 15-20 professionals

• 10+ years of leadership experience in product development, e-commerce, sales, and marketing
• Proven track record of scaling businesses in consumer-facing industries
• Expertise in direct-to-consumer, Amazon, big box, and wholesale markets
• Strong strategic thinking with ability to translate vision into actionable plans
• Exceptional leadership skills with a collaborative management approach
• Bachelor's degree required; MBA preferred

Ideal Candidate Profile:

• A kind, passionate, and driven professional who thrives in a collaborative team culture
• Entrepreneurial spirit with ability to drive meaningful organizational change
• Experienced in health, wellness, vitamins, supplements, or clean living sectors

• Base Salary Range: $200,000 - $250,00 + Bonus
• Comprehensive benefits package (Medical, Dental, Vision, Life, Disability, 401K)

Why Join:

• Opportunity to directly impact company growth
• Potential career path to future leadership
• Work with an innovative team passionate about wellness
• Flexible work environment with remote/hybrid options

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