Account Executive - Small-Medium Business - job 2 of 3

As an Account Executive - Small-Medium Business at Klaviyo, your primary responsibilities include managing the entire sales cycle from lead qualification to closing, building and nurturing relationships with potential clients, developing and executing strategies for long-term client success, and actively managing your sales pipeline to ensure you meet and exceed your sales goals. Additionally, you'll provide guidance and support to new team members, contributing to a collaborative environment. Klaviyo values account executives who are product experts and can effectively forecast and manage their business.

To qualify for the Account Executive - Small-Medium Business position at Klaviyo, you should have at least 2 years of closing experience, preferably in a SaaS or MarTech environment. A strong motivation to exceed goals, the ability to embrace and learn from challenges, and excellent relationship-building skills are also crucial. Klaviyo values team players who are enthusiastic, energetic, and willing to encourage their colleagues while seeking continuous improvement in their sales techniques.

The culture at Klaviyo for Account Executives is one of collaboration, accountability, and personal growth. We embrace diverse backgrounds and perspectives, believing that everyone deserves a fair shot at success. Our team encourages each member to share their unique experiences, and we foster an environment where learning and development are integral to our work. As an Account Executive, you'll not only have the autonomy to run your sales strategy but also have the backing of a supportive team dedicated to achieving collective goals.

Klaviyo is dedicated to supporting the professional development of its Account Executives. We offer a rich culture of learning that includes a learning allowance and access to professional coaching services. This gives you the opportunity to expand your skills and take on new challenges over time. The collaborative environment also allows for mentorship from experienced peers, ensuring that you succeed in your role while advancing your career.

Klaviyo provides a comprehensive benefits package for Account Executives, which includes medical, dental, and vision coverage, health savings accounts, flexible spending accounts, and a 401(k) plan. Employees also enjoy flexible paid time off, company-paid holidays, and a supportive work environment. We believe in nurturing your career while also taking care of your wellbeing, making Klaviyo a great place to grow professionally and personally.

When answering this question, emphasize the key steps you take throughout your sales cycle, from prospecting and qualifying leads to closing deals and following up for customer success. Talk about how you tailor your approach based on customer needs and how you maintain relationships post-sale.

A good way to respond is to share your perspective on rejection as part of the learning process. Discuss techniques you employ to learn from each experience and how you use that feedback to continuously improve your approach and strategies.

Talk about the importance of understanding your clients' needs and priorities, as well as how you personalize your communication. Mention specific techniques such as regular check-ins or being responsive to inquiries to build trust and rapport.

It's essential to explain your method for evaluating leads, such as assessing their level of interest and potential for closing. Discuss how you use CRM tools or other systems to keep track of your pipeline and make informed decisions.

Share personal stories or examples of what drives you, whether it's achieving targets, helping customers succeed, or being part of a collaborative team. Focus on how this aligns with the values at Klaviyo.

Use this opportunity to demonstrate your sales skills by describing a specific deal, the challenges you faced, and how you overcame them. Highlight your negotiation tactics and the importance of understanding customer needs.

Discuss the resources you use to stay informed, such as industry journals, webinars, or networking events. Mention how staying updated helps you to be more effective in your role as an Account Executive.

In your response, outline a specific structure for cold calling, including how you research the prospect beforehand, your opening lines, and how you maintain engagement throughout the call.

This is a great chance to elaborate on your collaborative approach—how working with colleagues, sharing insights, and leveraging their strengths can enhance your effectiveness and lead to better outcomes.

Explain your time management techniques, such as setting daily goals, using productivity tools, or prioritizing tasks based on urgency and importance. Share how these strategies enable you to stay organized and achieve your sales targets.