Marketing Operations Manager

Marketing Operations Manager 

Drive Growth | Optimize Campaigns | Elevate Marketing Technology 

We’re looking for a Marketing Operations Manager to enhance our B2B and B2C growth through workflow automation, seamless campaign execution, and operational excellence. In this role, you will own both the Marketo and customer.io platforms at Koalafi, driving measurable critical business results. 

Working cross-functionally with Sales, Marketing, Partnerships, Product, Analysts, and Data Engineering, you’ll ensure our marketing automation platforms run smoothly while identifying new opportunities for efficiency and ROI. If you enjoy building high-performing marketing engines, streamlining operations, and leveraging data to improve results, this role offers the opportunity to make a significant impact. 

Key Responsibilities 

Align Marketing Operations to Business Goals and Systems 

• Collaborate with cross-functional teams to tightly align marketing operations to business objectives. 

• Work closely with marketing and technical teams to manage and scale existing marketing operations platforms, as well as identify new, high-ROI capabilities. 

• Manage and optimize the martech stack in partnership with engineering to ensure seamless integration, system performance, and data flow across sales and marketing tools. 

Lead Marketing Operations & Campaign Execution 

• Own Marketo (B2B) and customer.io (B2C) operations end-to-end: campaign design, quality/risk controls, execution, and reporting. 

• Implement marketing operations best practices to enhance speed and impact while mitigating execution risks. 

• Build and maintain a variety of automated B2B workflows in Marketo to support lead nurturing, lead intake, scoring, and sales handoffs.  

• Develop and manage B2C email and SMS workflows in customer.io to enhance engagement with existing customers. 

• Drive targeting, segmentation, and personalization innovation to improve marketing campaigns over time. 

Analyze & Optimize Performance 

• Partner with the Analytics team to assess campaign performance, delivering insights to inform strategy. 

• Utilize and enhance automated dashboards to monitor day-to-day performance. 

• Ideate and implement testing strategies to optimize ROI ongoing. 

What We’re Looking For 

• 3+ years of marketing operations experience, with expertise in marketing automation platforms (Marketo preferred, experience with customer.io is a plus). 

• Based in Arlington, VA or Richmond, VA office. 

• Strong knowledge of campaign creation, Salesforce integrations, and marketing technologies to support scalable operations. 

• Proven ability to design and optimize efficient marketing processes that drive measurable business outcomes. 

• Excellent project management skills, capable of handling multiple priorities in a fast-paced environment. 

• A data-driven mindset, with a focus on continuous improvement and strategic decision-making. 

Why Join Us? 

• Opportunity to Lead: This role gives you the ability to shape marketing operations and optimize processes at scale. 

• Career Growth: Be part of a fast-growing and fun team where your contributions will directly impact the business—and be valued. 

• Cross-Functional Collaboration: Work alongside talented teams in Sales, Marketing, Product, Analytics, and Data Engineering to drive meaningful results. 

• Make an Impact: Your work will play a critical role in delivering company growth goals. 

We'd love to hear from you if you’re looking for an opportunity to be a Marketing Operations leader in a high-growth environment!