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Performance Marketing Manager

We're seeking individuals who share our passion for creating products that resonate with our users and customers. Overcoming challenges is a core team value that is just as important. Fostering a diverse and inclusive workplace where mutual learning thrives is integral to our core values. We're not just searching for exceptional "talent"; we're on the lookout for exceptional individuals as well .


Are you prepared to make a meaningful impact? Join us in disrupting and unleashing the untapped potential of the second-hand market in Turkey .


Even if you're not entirely certain that you meet all our criteria, don't hesitate to reach out. Humility is a virtue we appreciate - your character is just as compelling to us as your talent.


What You Will Be Doing:

Develop and execute comprehensive growth strategies and action plans to drive market expansion, revenue growth, app installs and profitability.

Develop and implement performance marketing strategies across multiple channels including PPC, SEO, social media, email marketing, and affiliate marketing.

Analyze key performance indicators (KPIs), metrics, and customer data to evaluate the effectiveness of growth initiatives and identify areas for optimization.

Analyze and optimize marketing campaigns to maximize ROI and drive user growth.

Analyze user funnels and behaviors to identify opportunities for improvement.

Identify and evaluate new business opportunities, partnerships, and channels to drive customer acquisition and revenue growth.

Conduct market research, competitive analysis, and customer segmentation to identify growth opportunities and to drive continuous innovation.

Collaborate with cross-functional teams including product, engineering sales, and customer support to align marketing efforts with overall business goals.

Conduct A/B tests and experiments to optimize conversion rates and user retention


You’ll Be Great For This Role If:

Bachelor's degree in Business Administration, Marketing, Economics, or related field; MBA or advanced degree preferred.

Proven experience in growth marketing, business development, or related roles, with a track record of driving business growth and achieving results.

Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, Meta etc.).

Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels and foster collaboration across teams.

Strategic thinker with a creative mindset and the ability to develop innovative solutions to complex business challenges.

Results-oriented with a focus on driving measurable business outcomes and exceeding performance targets. Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

Passion for technology, innovation, and driving positive change in the organization.


What We Have For You;

Comprehensive benefits such as life and health insurance, bonus scheme, etc.

Flexible working and hybrid opportunity

Opportunity to learn and develop within the company

Career guidance & path

A dynamic work environment


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CEO of letgo
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Enrique Linares and Johan Nel
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Full-time, hybrid
DATE POSTED
February 20, 2025

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