Digital Content Manager

We are Lick

We are building a people-powered decorating movement where everyone feels supported and inspired to transform their space with our unique pigment-rich colours and high quality products. All with consideration to your and our home; planet Earth.

We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, trace VOC) paint, (FSC-certified) wallpaper, and eco-supplies with real people and real homes in mind.

It's why we curate a selection of pigment-rich paints with unique depth of colour and their own individual identity, and high-quality designer wallpapers. It's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small. It's why we're building a supportive community of decorators to inspire each other with their projects.

Because we know that a small change in colour can have a huge impact on the way we feel.

Gone are the days of too much choice, feeling like you’re doing it alone, and messy, expensive sample pots.  This is a fresh look for decorating.

Decorator success starts at home...our home. That is why we are also on a mission to be the definitive people-powered company. Building an environment where individuals thrive and collectively transform an entire category.

About the Company

Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs - targeting the $1trillion global home decor market.

Since launching in 2020, we have evolved tremendously and, since then, Lick has expanded into 3 separate brands:

• Lick: for the DIY customer
• LickPro: for the Trade customer
• Lick Tools: our own range of sustainable tools

We have continually developed our product range, developed new sustainability initiatives, and grown our community of decorators. Successful campaigns such as the Heinz x Lick collaboration & Soho Home range, as well as our huge partnerships with Screwfix & diy.com are leading us in the right direction, and it’s really a very exciting time to be joining us on this journey!

Our Office

We are a hybrid working team and we believe in the value of getting together offline and online. For this reason, we are focused on hiring candidates who can easily work in London. We see huge value in our team sharing an office together and strongly encourage everyone to use it as often as they can. Monday, Tuesday and Thursday are mandatory days.

We provide tea, coffee, milk (dairy & plant-based), fruit, a communal outdoor terrace area, meeting rooms, bike storage, showers, and communal breakout spaces throughout the building.

Sustainability at Lick

Supercharging a fresh look for decorating means fixing the home decor industry’s environmental footprint. This is why we've put sustainability at the top of our agenda. We’re constantly working to lower our impact on the planet, and create a better future for our kids.

We're on our way… Our peel and stick samples use 95% less waste than sample pots, our trace VOC water-based paints contain fewer harmful chemicals and a more easily biodegradable end product, and our packaging is 100% biodegradable. 

In 2022, we announced that we are B Corp™ certified - a real milestone moment.

Wellbeing at Lick

We are building a team filled with incredible human beings and it is our collective unique spirits that make Lick very special. We're cultivating an environment where we can all truly be ourselves (on the good days and the bad) and make an authentic impact.

We want it to be easy to openly discuss how you are feeling. We want it to be easy for you to do the things you know will help you thrive. We want to empower you to own your mental health and wellbeing, and we want to ensure you feel supported in doing so.

Our goal is to empower you to own your time and impact. We aim to provide you with the information and support you need to empower you to do fulfilling, impactful work and build relationships that matter.

Diversity, Inclusion and Belonging at Lick

People are at the centre of everything we do at Lick. We work hard to make sure that we're amplifying diverse voices externally within our amazing community of decorators. Equally, we are on a mission to make Lick a company where every member of our team feels they can truly be themselves and genuinely make an impact. We will continue to work on ways to be able to formally follow through on this commitment, such as our team led Lick Belonging Group, and using an individual approach for each team member.

Our Culture

Our culture will continue to evolve just like everything else we do, but we can confirm it's fast and very ambitious. We believe a great team can do great things and we work hard to ensure you have what you need to thrive and make a real impact. We put a huge emphasis on information sharing, communications and relationships. 

We have ambitious business goals, but we don’t just do things a certain way because that’s how it’s always been done. We’re here to transform an entire category, this means developing new and better ways of doing things. You can see this in our team everyday and in our commitments to Sustainability, Wellbeing, DEI and the decorator experience.

About The Role

We are looking for…

We are looking for a motivated, ambitious digital content specialist who wants to join an innovative, creative, and fast-paced team. We need someone to take ownership of website content, digital merchandising, and onsite optimisation, ensuring a seamless and engaging online experience for our customers.

This role will report to the Digital Marketing Lead and work closely with the Brand, UX, Tech, and Creative teams. It’s essential to have strong communication skills and the ability to collaborate across departments to ensure content updates, new product launches, and site improvements are delivered effectively.

You will be responsible for managing and optimising onsite content, product listings, SEO, and website functionality, as well as delivering data-driven improvements to enhance the user experience. This position is ideal for someone eager to build on their e-commerce and digital content experience, take ownership of key projects, and make a real impact in a dynamic, fast-growing brand.

Responsibilities

What you will be doing:

You will....

• Take ownership of the digital merchandising of the website.
• Be an integral part of the Digital team, managing and optimising onsite content across Lick.com to create a seamless and engaging user experience.
• Be responsible for website updates and maintenance including copy, imagery and new landing pages working with Digital and Brand teams to align with key content moments and brand guidelines. 
• Proactively propose improvements to the overall website and delivery of operational processes and functionality. 
• Provide creative ideas to continually push our digital merchandising and create a best in class experience. 
• Regularly review live product range, retire and launch products and pages as needed.
• Update the website in line with key marketing campaigns.
• Work closely with the Brand team to ensure content and copy is consistent and in Lick’s TOV including changes, improvements and optimisations.
• Own and project manage key website plans such as new product and market launches. 
• Work closely with cross-functional teams, in particular Tech and UX teams to get projects over the line on time, to budget and best-in-class.
• Optimise the site for SEO.

Design

• Be a key part of the .com site design process to develop future content requirements and be a key stakeholder within the process.
• Taking ownership of landing page build designs and updates. 
• Supporting ad hoc marketing asset designs specifically affiliate banners and Google banner assets as required. 

Asset & Agency Management

• Own asset management for the website such as cropping, scaling and proof reading.
• Support content production where ecomm imagery is a main deliverable.
• Manage renders for the business alongside our Creative team including agency relationships, feedback and budget and deadline management.

Wholesale Partners

• Act as the primary point of contact for retail partner content, project managing uploads and delivery of new product assets/copy to third parties.

Data and Insights

• Work closely with the wider Digital team to develop a deeper understanding of our online users and behaviours to improve site execution.
• Develop knowledge sharing of website insights to help inform decision making. 

Other

• Provide QA to ensure our content is both functional and delivers a best-in-class brand experience for our customers.
• Be the company go-to for all things digital content.
• Strategic, analytical and creative mindset to push our website to be best-in-class and continually evolving to align with business objectives.

Experience:

• Experience managing website content and digital merchandising within an e-commerce or digital-first environment.
• Proven ability to work across multiple teams (Digital, UX, Tech, Brand, and Creative) to execute website updates and improvements.
• Experience in SEO best practices and content optimisation for search performance.
• Experience in design and content production, including asset management, proof reading, and working with creative teams and/or agencies.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive performance improvements.

Qualities

• Self-motivated with a proactive and problem-solving mindset.
• Comfortable working both independently and as part of a team.
• Strong communication skills, with the ability to clearly articulate ideas and collaborate across departments.
• Data-driven approach, using insights to inform content updates, merchandising, and website improvements.
• Strategic, analytical and creative mindset to push our website to be best-in-class
• A natural eye for design and content, ensuring all website updates are visually compelling and user-friendly.
• Ability to translate complex digital observations into actionable recommendations for the wider team.
• Be the company go-to for all things digital content
• Thrives in a fast-paced environment and is able to perform under pressure.

• Competitive salary and share option grants
• A generous Annual Leave allowance: 26 days per year, a day off for your birthday and extra time off at the end of the year
• Health Insurance through Vitality
• Flexible Working - own your working hours
• Hybrid Working - office days are Monday, Tuesday and Thursday
• £300 allowance for Lick products
• Private pension scheme
• Generous Primary and Secondary Caregiver Leave allowances
• Living Wage Foundation accredited employer - we pay at least the London Living Wage to all team members regardless of living and working location
• Monthly Deep Dive sessions from your fellow teammates; these sessions aim to get the wider company up to speed on a particular project or topic
• The Lick Impact Award, a monthly team-led initiative, recognises individuals for their hard work and amazing attitudes
• Lots of amazing opportunities to get to know other members of the team at different team events and to have an impact on our culture through our Lick Belonging Group and beyond
• Contribute to building a culture where well being is part of how we do things & not just a bonus, and first-hand experience of being part of, and growing with, a fast-moving and ambitious company
• You are hopefully reading this and thinking I can't wait to be part of the team that makes this even better as the company grows ;)
  
  Lick is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email us at emma.bailey@lick.com
  
  

As this role is based in London UK, candidates must have the right to live and work in the UK. Candidates without these rights will not be considered.