General Manager of Product, Primary Care

About us

LifeMD is a leader in virtual primary care, headquartered in NYC, and we're redefining how healthcare meets technology. Our vertically integrated digital care platform powers telemedicine, laboratory services, and pharmacy solutions, serving over 200 conditions across all 50 states.

Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company—it’s a tech company revolutionizing healthcare.

About the role

The General Manager of Product, Primary Care is responsible for defining, prioritizing, and managing the product roadmap for a specific product or product line. This role requires a deep understanding of customer needs, market trends, and business objectives. The General Manager of Product, Primary Care will work closely with cross-functional teams to ensure successful product delivery.  

Responsibilities

Define and Maintain Product Vision:

• Develop and articulate a compelling product vision and strategy aligned with business goals
• Create and maintain a prioritized product roadmap, incorporating customer feedback, market analysis, and competitive intelligence

Gather and Analyze Market Research:

• Conduct market research and competitive analysis to identify opportunities and threats
• Analyze market data, user feedback, and competitive landscapes to inform product decisions

Manage Product Backlog & Launch:

• Create, maintain, and prioritize the product backlog, ensuring it reflects the product vision and roadmap
• Write clear and concise user stories and acceptance criteria
• In coordination with finance, develop appropriate pricing strategies
• Oversee aspects of the product lifecycle, from ideation and development to launch, go-to-market, and ongoing scaling

Collaborate with Cross-Functional Teams:

• Work closely with engineering, marketing, operations, legal, finance, and other relevant teams to ensure successful product delivery
• Facilitate communication and collaboration between stakeholders
• Resolve roadblocks and ensure timely delivery of product roadmap

Measure and Analyze Product Performance:

• Track key product metrics (e.g., user engagement, customer satisfaction, market share) and analyze performance
• Use data to identify areas for improvement and make data-driven decisions
• Monitor key performance indicators (KPIs) and track progress towards achieving business goals

• 7+ years of experience in product management, product marketing, product owner or a similar role
• Proven track record of success in leading and growing a product line or business unit for a digital healthcare company
• Strong understanding of product development methodologies; experience with product discovery/validation techniques and proficiency with project/product management tools (e.g., Jira, ClickUp)
• Excellent communication, presentation, and interpersonal skills
• Ability to prioritize effectively and manage multiple projects simultaneously
• Data-driven decision-making skills
• Ability to thrive in a fast-paced, dynamic environment

• Salary Range: $200,000-$250,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development