Pricing Analyst

WHO WE ARE

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 21 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

ROLE OVERVIEW

As a Pricing Analyst at Lindblad, you will monitor the booking performance of four to eight ships within our fleet, maximizing revenue generation across an extensive range of 300 to 600 voyages. Reporting to and working closely with the VP of Revenue Management & Analytics, you’ll be responsible for implementing strategic pricing structures, orchestrating compelling promotional campaigns, and analyzing market trends to ensure our offerings remain competitive and captivating within the industry, thus helping the team achieve our ambitious revenue and occupancy targets.

The ideal candidate will possess:

- Strong Analytical Skills: Ability to interpret data, identify trends, and draw actionable insights.

- Commercial Acumen: Understanding of market dynamics and customer behavior.

- Excellent Communication Skills: Ability to articulate ideas clearly and persuasively.

- Proactive Approach: Initiative to identify and address challenges independently.

- Team Player Mentality: Willingness to collaborate and contribute to a positive team environment.

By joining our team, you will play a key role in shaping the success of our fleet and driving our revenue performance to new heights.

• Unlocking Revenue Potential with Dynamic Pricing: As we transition to dynamic pricing within our reservation system, you will be at the forefront of capitalizing on the revenue opportunities this advanced functionality provides.
• Competitive Landscape Monitoring and Analysis: Establish and maintain processes to consistently track competitor activity, positioning yourself as the expert on a designated group of competitors. This involves understanding their pricing strategies, promotional activities, and market positioning to inform our own pricing decisions.
• Formalized Pricing Experimentation and KPI Tracking: Implement a structured and methodical approach to pricing experimentation. This includes identifying and monitoring key performance indicators (KPIs) to measure the impact of pricing decisions. These KPIs may include booking velocity, competitor pricing and availability, historical booking trends, special events, demand seasonality, cost fluctuations, and the potential for group and charter bookings.
• Customer Segmentation and Targeted Pricing: Develop and implement pricing strategies that cater to the unique needs and behaviors of specific customer segments. This involves understanding the price sensitivity and preferences of various customer groups, including first-time cruisers, loyal repeat guests, solo travelers, multi-generational families, and large affinity groups, and tailoring pricing strategies accordingly.
• Revenue Optimization through Cross-Selling, Upselling, and Overselling: Proactively identify opportunities to maximize revenue through cross-selling (offering complementary products or services), upselling (encouraging customers to purchase higher-priced options), and overselling (strategically managing inventory to account for cancellations and no-shows). Additionally, you’ll recognize when course-correction tactics are necessary to optimize revenue performance and help the team pivot.
• Collaborative Promotional Campaign Orchestration: You’ll play a key role in planning and executing promotional campaigns in partnership with various teams, including marketing, sales, inventory management, web development, and IT. This involves coordinating promotional activities, ensuring consistent messaging, and optimizing promotional effectiveness to drive bookings and revenue.

• B.S. in Mathematics, Finance, Data Science, Industrial Engineering, or Operational Research, or equivalent industry experience
• Excel expertise: modeling what-if scenarios, Power Query, vLookup, and ranking
• Superlative analytical skills and demonstrable ability to draw logical conclusions based on data
• Excellent communication skills, both written and verbal
• A demonstrated track record of success collaborating and working well with others to achieve success

• 2-4 years of relevant experience in pricing for travel or hospitality
• 2+ years of Python experience
• Experience writing SQL queries for use with Excel/Power BI
• Strong understanding of mathematical and economic concepts as related to revenue management & pricing
• Demonstrable experience at Test & Learn experimentation

OUR BENEFITS

• Travel benefits for employees and their family 

• Health insurance including Medical, Dental, Vision  

• 401(k) plan with employer match  

• Long-Term Disability, Life & AD&D Insurance

• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care  

• Pre-Tax Commuter Benefit  

• 7-8 Paid Holidays

• 2-3 Floating Holiday Options (pro-rated per start date)

• Up to 15 days of vacation (pro-rated per anniversary year)

• Parental Leave

• Sick/personal days per city & state ordinance

• Pet Insurance discount

COMMUNICATION SKILLS 

Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos.   Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor. 

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is frequently required to sit, talk and hear.  The employee will also be required to write and type.  The employee is occasionally required to stand, walk, and reach with hands and arms.  

COMPENSATION STATEMENT

Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.

Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.