Product Marketing Manager, Growth & Acquisition

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in San Francisco, Sunnyvale, or New York.

We're looking for a talented Growth Marketing Specialist to join our team and drive our strategy to reach professionals where they are, convert them to active LinkedIn users, and maintain our position as the world's leading professional platform.

As a Growth Marketing Specialist, you will be responsible for executing and optimizing LinkedIn's paid acquisition strategies across digital channels and global markets. You'll develop and implement growth tactics that drive user acquisition, increase engagement, and build long-term brand awareness and perception among our target audiences. Your work will directly contribute to LinkedIn's goal of growing our active user base while maintaining a strong return on investment.

• Execute and optimize scaled paid acquisition programs across multiple digital channels to drive user growth in key markets
• Design, execute, and measure marketing experiments with clearly defined hypotheses, test parameters, and success metrics. Clearly communicate findings and recommendations to stakeholders.
• Expand our acquisition strategies to new social and video channels; leverage creator-led partnerships and content to drive targeted audience engagement
• Lead venture testing initiatives to identify new growth opportunities in emerging audience segments
• Collaborate with cross-functional teams including market research, product marketing, owned channels, and growth performance optimization to ensure aligned execution on segment initiatives
• Develop segment-specific messaging that highlights product differentiation and features relevant to targeted professionals
• Partner with data science and marketing analytics teams to develop comprehensive ROI models 

Basic Qualifications

• 3+ years of relevant experience in Consumer Product marketing, Growth Marketing, Digital Marketing
• Experience with full-funnel marketing strategies
• Analytical skills with experience in developing comprehensive ROI and LTV models
• Bachelor's degree in marketing or equivalent experience
• Attention to detail and project management skills to focus on key outcomes amidst competing priorities and tight deadlines

Preferred Qualifications

• Experience with marketing to professional audiences or in the talent acquisition/recruitment space
• Excellent communication and collaboration skills to work effectively with cross-functional teams, executive stakeholders, and industry partners
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced environment

Suggested Skills

• Marketing Strategy
• Growth Marketing
• Performance Analytics
• Budget Optimization & ROI Modeling
• Cross-functional Collaboration
• Test & Learn Methodology
• Specialized Audience Targeting

The pay range for this role is $118,000-$151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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