Senior Marketing Manager, Campaign Strategy

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role can be based in San Francisco, Mountain View, New York or Chicago.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful. At the heart of this mission is LinkedIn Talent Solutions (LTS), which provides a marketplace for employers both large and small to connect with the right people across our network and continues to revolutionize how employers find top talent. We are global advocates of the customer experience who are responsible for designing and implementing end-to-end programs that build trust, drive product usage, and deliver customer value. 

We are looking for a results-driven Senior Marketing Manager to drive the strategy and execution of customer-centric marketing campaigns across our suite of LinkedIn Talent Solutions products. You’ll be responsible for owning the overall channel and campaign strategy, and partner closely with our Marketing Operations team on both execution and optimization of digital campaigns that drive product adoption of key features, with a specific focus on our AI-powered innovations and hiring tools.  

The ideal candidate thrives at bringing together multiple cross-functional teams, turning ambiguity into a structured plan, and testing continuously to quantify and deliver impact. You have substantial experience with customer marketing best practices, marketing technology and marketing measurement. You have a strong background of proven execution and the ability to drive results in a matrixed organization. You have a proven record of understanding of how to translate customer pain points and audience insights into tangible campaigns to build trust, drive product usage and deliver value to our customers. You are excellent at collaboration and stakeholder management, able to balance product roadmaps and feature ramp schedules against campaign production needs.  

Responsibilities 

• Develop a vision for scaling our customer marketing programs: Set a vision for expanding the impact of Scaled Customer Marketing for our suite of Hiring products, inspiring our key cross-functional partners to bring this vision to life 
• Collaborate with cross-functional teams: Work closely with key stakeholders across Data Science, Insights, Product Marketing and Sales/Customer Success teams to gain a deep understanding of customer challenges and successes, and develop programs that effectively address these needs
• Deep understanding of customer data signals and tables: Partner with Data Science and Audience Operations to analyze, develop, and refine audience targeting and segmentation strategies. Recommend enhancements to marketing data foundations to support ongoing and future programs. 
• Drive product adoption: Lead the planning and execution of campaigns that utilize complex, personalized logic delivered through behavior-based triggers to engage customers effectively and deepen their product usage in alignment with marketing objectives and KPIs. 
• Clearly articulate product positioning and value: Ability to communicate key product features, benefits, and value propositions in a clear and compelling way that can be leveraged across marketing channels, guiding both agency partners and for  in-house creative development.
• Keen visual sense and attention to detail: Ability to discern what good creative, design, content and marketing looks like and articulate why. Comfortably collaborate with both creative and technical teams, flexing between analytical, technical, and creative skill sets as needed.
• Support campaign development: Assist in the execution of marketing campaigns by managing operational tasks such as submitting tickets, coordinating asset delivery and documenting campaign requirements to ensure seamless execution.
• Demonstrated executive presence: Effectively synthesize and communicate business progress, key blockers, and performance metrics to senior leadership in a clear, concise, and impactful manner.
• Leverage market intelligence for customer-centric innovation: Stay informed on emerging AI developments, industry trends, customer feedback, and field insights to develop a deep understanding of customer needs and proactively adjust campaign strategies to address evolving business challenges.

Basic Qualifications

• BA/BS degree or equivalent experience 
• 8+ years of experience in strategic marketing role 

Preferred Qualifications 

• Experience working with and supporting B2B enterprise sales organizations
• Experience developing marketing strategies and campaigns tailored to the staffing and recruiting industry
• Track record articulating and selling-in a long-term vision, exciting cross-functional teams to contribute and actively participate in your larger initiative 
• Experience working cross-functionally with marketing technology, operations, and data science teams, as well as customer success and product marketing or product management teams to align around and achieve shared objectives 
• Excellent communication, writing and presentation skills; able to distill complex concepts into clear and concise language
• Comfort with ambiguity; able to work autonomously and operate in a fast-paced and evolving environment, managing multiple projects simultaneously, prioritizing resources based on business impact, and willing to flex focus areas and projects as business needs shift
• Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data, communicate insights effectively, and optimize accordingly

Suggested Skills: 

• Executive Presence
• Customer Journey Mapping
• Data Integration
• Digital Marketing
• Audience-Centric Writing 

LinkedIn is committed to fair and equitable compensation practices.  

The pay range for this role is $121,000 - $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.  

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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