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Digital Media Buyer, Paid Social - job 1 of 2

You’re that person who gets paid social media. You thrive in a fast-paced team environment, pay attention to emerging social platforms and trends and are passionate about bringing these opportunities to clients. If you get details right while keeping an eye on the big picture, and you’re comfortable with no two days being alike, Walz Tetrick’s growing digital media department could be a great spot for you.

 

This position, with a team, will regularly contribute to client meetings, and offer points of view, recommendations and ideas for new campaigns and improving existing efforts.

 

The right person for this position will be a strategic thinker that can build on past successes and provide actionable insights for support. You’ll be responsible for weekly and monthly reporting on a specific list of clients. If you like wearing a lot of hats, being busy and working in a collaborative team environment, this could be a good position for you.


RESPONSIBILITIES
  • Work with the team to develop strategic integrated media plans.
  • Align client objectives with KPIs that achieve optimal campaign performance.
  • Client reporting monthly and, in some cases, weekly or as requested.
  • Collaboration with agency team in brainstorming, identifying, evaluating and recommending new opportunities.
  • Responsible for client and vendor billing and reconciliation with accounting.
  • Maintain strong relationships with other agency departments and agency partners.
  • Prioritize client requests with team collaboration, including account service.
  • Helping department identify training needs and providing input for educational initiatives.
  • Working directly in social platforms to build recommendations, activate campaigns and pull reporting and insights.
  • Manage and track pixel placement.
  • Manage and report on higher budget conversion campaigns.
  • Lead by example, support Walz Tetrick’s values and positively contribute to the culture.


WHAT YOU BRING TO THE TABLE
  • 3+ years of experience in paid social advertising.
  • Experience in planning and buying directly in social platforms with a variety of objectives and budgets.
  • Self-motivation and proven time management.
  • Strong written and oral communication skills.
  • Established organizational expertise and keen attention to detail.
  • Involvement with client and vendor billing and reconciliation.
  • Ability to identify and solve problems.
  • Strategic thinking and interest in what’s on the horizon and how it may impact digital/social advertising to come.
  • Work well in a cross-functional, collaborative, team environment.


About Walz Tetrick Advertising


Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses in 2022, honoring our resilience, innovation and values. Though we’ve been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.


Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are “in office” Monday, Wednesday and Thursday with an option to “work from anywhere” Tuesday and Friday.


We’re proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.


If you’re passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.


Some job search engines, like Indeed, assign salaries to these postings arbitrarily, and cannot be confirmed as accurate.


Average salary estimate

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What You Should Know About Digital Media Buyer, Paid Social, Walz Tetrick Advertising

Are you a Digital Media Buyer who absolutely loves the world of paid social? At Walz Tetrick in Mission, KS, we’re looking for someone like you to join our growing digital media team! Here, you’ll thrive in a dynamic environment where every day brings new challenges and opportunities. You’ll blend creativity with strategy as you collaborate closely with your team to develop cutting-edge media plans that align with client goals and KPIs. With 3+ years of experience in paid social advertising, you’ll dive into social platforms, optimizing campaigns and delivering insightful reporting on client performance. Whether it’s brainstorming new ideas in client meetings, making recommendations for campaigns, or handling billing processes, you’ll play an essential role in fostering strong client relationships and supporting our agency’s values. We value a positive culture where curiosity and collaboration shine. If you’re passionate about emerging trends in social media and ready to wear multiple hats, Walz Tetrick could be the perfect place for you!

Frequently Asked Questions (FAQs) for Digital Media Buyer, Paid Social Role at Walz Tetrick Advertising
What are the key responsibilities of a Digital Media Buyer at Walz Tetrick?

As a Digital Media Buyer at Walz Tetrick, you'll work on developing integrated media plans, aligning client objectives with KPIs, and regularly reporting on client performance. Your role will also involve collaborating with your team in brainstorming sessions, evaluating new opportunities, and managing client and vendor billing. Additionally, you will work directly in social platforms to activate campaigns and pull analytics for insights.

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What qualifications do I need to become a Digital Media Buyer with Walz Tetrick?

To qualify for the Digital Media Buyer position at Walz Tetrick, you’ll need at least 3 years of experience in paid social advertising. Familiarity with various social platforms, strong time management, written and verbal communication skills, and problem-solving abilities are also essential. An interest in strategic thinking and emerging digital advertising trends will help you thrive in this role.

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How does Walz Tetrick support its Digital Media Buyers in their roles?

Walz Tetrick prides itself on a supportive and collaborative culture. As a Digital Media Buyer, you’ll be encouraged to contribute your insights in team brainstorming sessions, receive input on your work, and identify training needs for continuous growth. Our agency is committed to providing you the resources and opportunities to develop your skills while being part of a team that values enthusiasm and strong relationships.

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What can I expect from the work environment at Walz Tetrick?

At Walz Tetrick, you’ll find a dynamic office culture that emphasizes teamwork and positivity. We work ‘in office’ on Mondays, Wednesdays, and Thursdays, offering a ‘work from anywhere’ option on Tuesdays and Fridays. The agency has a strong focus on employee well-being, with excellent benefits, such as a robust health insurance plan and a generous paid time off policy for you to recharge and volunteer.

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What are the growth opportunities for a Digital Media Buyer at Walz Tetrick?

As a Digital Media Buyer with Walz Tetrick, you’ll have numerous growth opportunities, including mentorship from senior team members and participation in project leadership. The agency’s positive culture fosters professional development, and your creative ideas will be welcomed, allowing you to make a real impact on client campaigns and agency strategies.

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Common Interview Questions for Digital Media Buyer, Paid Social
Can you describe your experience with paid social advertising?

In answering this question, be sure to highlight specific platforms you’ve used, the types of campaigns you've run, and measurable results you've achieved, demonstrating your ability to drive performance through paid social strategies.

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How do you prioritize multiple client requests as a Digital Media Buyer?

Discuss your approach to organization and time management. Explain how you communicate with your team to understand urgency and importance, ensuring you meet deadlines and maintain client satisfaction effectively.

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What strategies do you use to optimize social media ad campaigns?

Talk about techniques such as A/B testing, audience segmentation, and performance tracking. Offering examples of how you've successfully used these strategies in past roles will illustrate your hands-on experience and analytical skills.

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How do you stay updated on emerging trends in social media advertising?

Mention your preferred methods for staying informed, whether through industry publications, webinars, or networking. Highlight your enthusiasm for learning and adapting to new platforms and strategies, showcasing your proactive nature.

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Describe a challenging client situation and how you handled it.

This is an opportunity to showcase your problem-solving skills. Explain the situation concisely, what actions you took to resolve it, and the ultimate outcome. Focus on communication and teamwork as key elements to overcoming challenges.

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How do you measure the success of your campaigns?

Be prepared to discuss key performance indicators (KPIs) relevant to the campaigns you’ve worked on. Talk about specific metrics you track and how you interpret data to drive actionable insights and improve future campaigns.

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What do you consider when developing integrated media plans?

Explain how you assess client objectives, target audiences, and budget constraints when developing media plans. Highlight your collaborative process and how you incorporate input from team members to enhance the plan's effectiveness.

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How have you handled client and vendor billing in past roles?

Discuss your experience with billing reconciliation processes and your methods for ensuring accuracy while communicating effectively with both clients and vendors. This shows your attention to detail and organizational skills.

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What tools do you prefer to use for managing social media campaigns?

Mention any specific tools you have experience with, such as Hootsuite, Sprout Social, or native platform analytics. Explain how you leverage these tools to streamline your workflow and maximize efficiency as a Digital Media Buyer.

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Can you provide an example of a successful campaign you ran and what made it effective?

Prepare a detailed example that outlines your role in the campaign, the strategy you implemented, and key metrics that demonstrate its success. Focus on the creativity and data-driven insights that led to the campaign's effectiveness.

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LOCATION
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 27, 2025

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