Senior Marketing Executive

Are you a creative and results-driven marketing professional? Do you have a passion for B2B campaigns and a knack for driving brand awareness? Logistics UK is looking for an experienced B2B Senior Marketing Executive to take charge of our marketing activities and deliver impactful campaigns that support our portfolio of services and events.

Why Join Logistics UK?

At Logistics UK, we are at the forefront of the transport and logistics industry, providing essential services to businesses across the UK. As a B2B Senior Marketing Executive, you will play a crucial role in executing our marketing strategy, driving lead generation, and ensuring our brand reaches the right audience. If you’re looking to make a real impact, this is the role for you!

Logistics UK, formerly the Freight Transport Association is one of the biggest business groups in the UK, representing the entire industry with members from the road, rail, sea, and air industries, as well as the buyers of freight services such as retailers and manufacturers whose businesses depend on the efficient movement of goods.

An effective supply chain is vital to Keep Britain Trading, directly impacting over 7 million people employed in making, selling and moving the goods that affect everyone everywhere. With Brexit, technology and other disruptive forces driving changes in the way goods move across borders and through the supply chain, logistics has never been more important to UK PLC.

Key Responsibilities

• Design, deliver, and manage integrated marketing campaigns for Logistics UK’s portfolio of services and events.
• Work closely with senior stakeholders to develop marketing strategies that align with business goals.
• Manage ‘always-on’ media channels to increase brand awareness and engagement.
• Develop compelling content and marketing collateral to drive lead generation.
• Monitor, analyse, and report on campaign performance to optimise results.
• Act as a Marketing Business Partner, working with internal teams to support business development and sales efforts.
• Oversee the creation of brochures, email campaigns, digital assets, videos, PPC content, and social media materials.
• Collaborate with teams across PR, events, and digital to create cohesive, high-impact marketing initiatives.
• Ensure all marketing efforts comply with regulations and best practices.
• Manage external agencies and ensure campaigns are delivered on time and within budget.
• Provide training and briefings to sales and business development teams on marketing initiatives.

• Experience: Proven track record in B2B marketing, with expertise in planning, executing, and measuring multi-channel campaigns.
• Digital Savvy: Strong understanding of PPC, display advertising, LinkedIn marketing, and lead generation tactics.
• Data-Driven: Familiarity with Google Analytics and CRM tools for tracking campaign success.
• Creative Flair: Excellent copywriting, editing, and content creation skills.
• Stakeholder Management: Ability to collaborate with senior leaders, internal teams, and external partners.
• Problem Solver: Proactive mindset with strong analytical and decision-making abilities.
• Attention to Detail: High standards of accuracy in all marketing materials and communications.

Desirable Skills:

• Experience working in logistics, retail, or manufacturing industries.
• Knowledge of membership organisations.
• Event planning and trade show experience.
• Marketing qualifications or a relevant degree.

We value our employees and offer a wide range of benefits recognising that no two employees are the same – everyone has different preferences and needs that change over time.

• Company vehicle
• 25 days of annual leave plus bank holidays
• Christmas Working Arrangement for extra days off during the festive period
• Health Cash Plan for all employees and Private Medical Insurance for managers
• Employee Assistance Programme and Mental Health First Aiders
• Enhanced Family Leave policy
• Flexible and remote working arrangements
• Two paid days off per year for charity or volunteering work
• Various learning and development opportunities
• Range of pension schemes
• Award scheme to recognise outstanding employees
• Life Assurance Scheme for peace of mind