Marketing Intern (Social)

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

Main Responsibilities

• Assisted in managing Love, Bonito’s two social media accounts: @lovebonitoid & @lovebonito_my.
• Help to do instagram posting both graphic content & influencer repost in timely manner
• IG Stories: 2x daily for each account
• IG Posts: 3x per week for each account
• Generate UTM/tracking links for Instagram posts and stories, and refresh the Link in Bio as needed.
• Monitor social media during evenings and weekends as required
• Support social media quality review: 
• To ensure consistency and accuracy, including typos, correct product names, pricing, and other key details.
• Work closely with design team to create exciting visual content to enhance brand identity
• Work closely with social team in brainstorming, refining, and developing creative content ideas 
• Maintain a consistent brand voice and tone across all content channels that resonates with our target audience and reflects our brand values and identity.
• Respond to comments, messages, and inquiries in a timely and professional manner
• Research, analyse and present new and fresh ways to approach and execute social content

[Ad Hoc]

• Assist with BAU brief creation or Instagram captions as needed
• Craft compelling and on-brand copy for social media captions and marketing campaigns.

Requirements & Experiences :

• Available for 4 months internship program
• Open for final year students and fresh graduates! 
• Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred 
• Passion for all things social media or marketing functions related
• Passion for fashion 
• Following and updating yourself to the current social media and influencer trends globally and in Indonesia & Malaysia
• An agile, multitasker, open-to-learn mindset
• Strong sense of ownership and accountability for assigned tasks.
• Keen attention to detail, ensuring accuracy and consistency in all content.
• Open and communicative personality 
• Reachable & fast response during working hours  
  

What you should be :

• A passion for the brand and empowering women
• Organized and good at managing multiple tasks at once
• An initiative, self-driven, and growth mindset personality
• Up-to-date awareness of global fashion, retail, and market trends
• A fun, energetic, and charismatic personality
• An ability to thrive in an ever-changing and dynamic environment with professionalism, responsiveness, and flexibility under critical pressure
• A self-starter with a proactive and hands-on attitude, also collaborative to achieve goals as a team. Get it done right, and fast!