Retention & Remarketing Specialist

Job Description:

We are looking for a Retention & Remarketing Specialist to manage and optimize customer retention campaigns across SMS, Email, WhatsApp, and RCS. You will develop strategies to improve customer engagement, reduce churn, and enhance brand loyalty.

Responsibilities:

• Develop and execute customer retention strategies via SMS, Email, WhatsApp, and RCS.
• Create personalized marketing campaigns to re-engage inactive customers.
• Manage audience segmentation and behavioral triggers for automated messaging.
• Track campaign performance and optimize for higher open rates and conversions.
• Work with design and content teams to craft compelling messages.
• Conduct A/B testing to improve messaging effectiveness.
• Analyze customer journey data and optimize engagement touchpoints.

Requirements:

• 1-3 years of experience in Retention Marketing / CRM.
• Hands-on experience with SMS, Email, WhatsApp, and RCS marketing tools.
• Proficiency in email automation platform on Clevertap, moengage or similar tool
• Strong understanding of customer segmentation and lifecycle marketing.
• Knowledge of Clevertap, Excel, and reporting dashboards.
• Good copywriting skills for engaging communication.