Digital Marketer

Job Description:

We are looking for a Digital Marketer to manage and optimize campaigns on Meta Ads, Google Ads, and SEO. The ideal candidate will have experience in performance marketing, keyword targeting, and conversion optimization.

Responsibilities:

• Set up, manage, and optimize Meta Ads and Google Ads campaigns.
• Conduct keyword research and implement SEO strategies.
• Monitor Google Analytics 4 (GA4) for traffic and conversion insights.
• Perform A/B testing to improve ad performance.
• Optimize ad creatives, targeting, and landing pages for better conversions.
• Manage budgets effectively to maximize ROAS (Return on Ad Spend).
• Track and report campaign performance using Google Ads Manager and Meta Business Suite.

Requirements:

• 1-3 years of experience in performance marketing (Google & Meta Ads).
• Strong knowledge of SEO, keyword research, and ranking strategies.
• Experience with GA4, Google Search Console, and UTM tracking.
• Understanding of ad bidding strategies, audience targeting, and retargeting.
• Ability to analyze data and make campaign optimization decisions.