Mid-Weight Copywriter

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.

Today, we are proud to share we’ve served 50 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

To date, we have raised over $60M in funding from venture capital investors and pet industry insiders, who believe in our mission and ability to drive change in a stagnant industry, providing nutrition that nourishes puppers from the inside out.

Are you ready to shake things up and give pets the life they deserve? Come join our pack!

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

The Role

We are looking for Lyka’s next creative copywriter to join our in-house creative studio in Sydney.

Reporting to the Senior Creative Copywriter, you will work closely with our creative and marketing teams to create compelling and effective copy across brand, marketing and product materials.

Responsibilities:

• Create crafted, conceptual and insight-driven copy that ensures the Lyka tone of voice is brought to life in a compelling and consistent manner.
• Support the performance marketing and creative team with highly-effective concepts, scripts and captions that are tailored to channel requirements and drive customer acquisition and retention.
• Collaborate with marketing, product and partnerships teams to develop and write clear, engaging and effective copy for a wide range of marketing and campaign materials.
• Write persuasive and effective copy for various channels, including brand-owned channels, CRM, social, UX, events and B2B.
• Create work that consistently incorporates customer insights and data-driven creative solutions.
• Ensure that all copy produced is compliant with any pet food standards and regulations, where required.
• Be accountable for copy project delivery ensuring all projects are delivered to brief, on time, with quality.
• Manage your priorities and workflows with your manager to ensure business priorities are met.
• Stay updated on emerging trends and best practices in copywriting, creative advertising and social media.

• Bachelor’s degree in English, Journalism, Marketing, or a related field (or equivalent work experience).
• Proven experience (3-4 years) as a copywriter in an agency or in-house creative team, with a strong portfolio demonstrating creative and strategic copywriting across various B2C channels.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Ability to adapt writing style to match the tone and personality of different brands and target audiences.
• Strong understanding of social media channels and performance marketing principles.
• Experience collaborating with cross-functional teams and managing multiple projects simultaneously.

Please note: we will require a link to your portfolio of work as part of the application process.

• Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
• Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
• Work for a sustainability focused company - we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.
• Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
• Up to 18 weeks of paid parental leave top-up.
• Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
• Hybrid working - 3 days per week in office. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne. Onsite days are required during your onboarding.
• Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion.

We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.