Client Strategist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Client Strategist 

As a Client Strategist, you will play a pivotal role in overseeing key client accounts' strategic direction and growth. While the Account Operations team will manage the primary day-to-day client contact, you will drive the overall strategic vision, provide high-level insights, and lead planning sessions. Your marketing strategy expertise and ability to identify growth opportunities and deliver data-driven recommendations will ensure clients' business objectives are met and exceeded. You will work closely with both clients and internal teams to align on long-term goals, optimise ongoing campaigns, and uncover new growth opportunities.

Role: 

Client Relationship Management

• Act as the primary strategic advisor for clients, building strong, trust-based relationships with senior stakeholders.
• Ensure that clients are consistently engaged and satisfied with the strategic direction and insights provided by the agency.
• Develop a deep understanding of client business objectives, challenges, and industry dynamics.
• Ensure clear communication of insights and recommendations as well as actionable next steps for clients to implement

Strategic Insight & Recommendations

• Review and analyse client briefs, scopes, and KPIs, offering strategic recommendations for improvement, growth, and optimisation.
• Lead quarterly business reviews (QBRs), presenting data-driven insights and strategic recommendations that drive client success.
• Monitor and evaluate campaign performance, providing clients and internal teams with actionable insights.

Scope & Opportunity Identification

• Identify and act on areas for upselling, cross-selling, and new business development opportunities within existing client relationships.
• Analyse competitive landscape and market trends to provide clients with insights that inform business and marketing strategies.
• Stay on top of industry trends, competitive analysis, and emerging technologies to offer clients forward-thinking, innovative strategies.

Client Strategy & Growth

• Lead strategic planning sessions, ensuring all client campaigns align with their overall business goals.
• Serve as a thought leader, continuously bringing clients fresh ideas and innovative approaches.
• Work with the account operations team to monitor client satisfaction levels, collaborating proactively to resolve issues before they arise.

Team Collaboration

• Collaborate with and lead cross-functional teams to ensure seamless execution of client strategies.
• Collaborate with the leadership team to ensure that client recommendations and strategies drive towards business goals. 

You:

• Minimum 10 years of experience in account management, client strategy, or marketing, ideally within an agency environment.
• Proven background as an Account Director or in a senior client-facing role, with experience managing multiple client accounts simultaneously.
• Strong understanding of marketing strategy, digital channels, and performance metrics.
• Experience in conducting and leading business reviews, presenting strategic insights, and recommending growth opportunities to clients.
• Strong strategic thinking and problem-solving abilities.
• Excellent client relationship management and interpersonal communication skills.
• Ability to analyse data, generate insights, and develop actionable strategies.
• Experience in leading cross-functional teams and managing complex projects.
• Familiarity with digital marketing tools and platforms, including CRM, analytics, and campaign management systems.
• Proactive, self-motivated, and results-driven.
• Exceptional organisational skills with the ability to manage multiple client priorities.
• Strong leadership presence and the ability to work with internal teams and clients at all levels.
• Excellent written and verbal communication skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.