Principal Product Manager

About the company

• Founded: 2017
• Mission: Measured provides consumer brands with advanced incrementality-based measurement and optimization solutions.
• Number of Employees: 150
• Investors: $21M Series A funding led by Telescope Partners
• Total Funding: $23M
• Overview: Measured is an industry leader in incrementality intelligence, focusing on helping marketers prove the incremental impact of their advertising. The company pioneered incrementality testing methods and adapted to the evolving privacy landscape post-iOS 14.5. Measured offers an all-in-one platform for managing and optimizing full-funnel media investments, currently optimizing over $20 billion in ad spend for major brands like Vuori, Bed Bath & Beyond, and Foot Locker.

• Measured Solves Advertising's Walled Garden Problem
• How Sur La Table is maximizing Paid Media ROI
• Disillusioned DTC Brands Reject Walled Garden Measurement

The problem

Advertisers often struggle to measure the incremental impact of their campaigns, especially given the increasingly complex digital landscape and privacy regulations, such as iOS 14.5.

Traditional attribution models fail to offer comprehensive visibility across media channels, leading to inefficient allocation of advertising budgets. Understanding the true incremental impact is crucial to making informed decisions about ad spend and ensuring ROI. Without it, brands risk wasting their media budgets on ineffective channels and tactics.

The digital advertising market is projected to grow significantly, driven by the need for transparent and accurate measurement tools. Incrementality testing becomes essential as privacy regulations continue to restrict user-level tracking, pushing brands towards alternative methods for measuring campaign impact.

The solution

Measured provides a media optimization platform that delivers incrementality intelligence through automated testing, advanced geo-testing, and comprehensive methodologies. The platform enables consumer brands to validate, plan, test, and optimize their advertising investments across multiple channels without relying on user-level data, giving them a more accurate understanding of their ad impact.

 Measured has conducted over 25,000 incrementality tests, demonstrating their scalability and expertise. Their adaptive methodologies and automation capabilities, combined with their ability to respond to privacy changes, position them as the leader in this space. Their partnerships with major consumer brands further validate their effectiveness.

Role & Ideal candidate

As Principal Product Manager, reporting to the CPO, you will drive the product strategy and execution for key initiatives within a B2B marketing analytics SaaS platform designed for marketers at leading consumer brands. You will work closely with data science, engineering, design, and go-to-market teams to build impactful products in a dynamic, fast-paced environment. Success in this role requires a strong customer focus, a hands-on approach, and the ability to influence cross-functional teams while delivering measurable business outcomes. Excellent communication and stakeholder management skills are essential to drive innovation and product excellence.

• Act as a proactive, hands-on product leader, driving multiple strategic initiatives with a high degree of ownership and accountability.
• Develop and execute a product strategy and roadmap that aligns with customer needs, internal stakeholders, business objectives, and technical feasibility.
• Own and maintain product backlogs, detailed product requirements, documentation, and customer insights to drive informed decision-making.
• Define and track key performance indicators (KPIs) and OKRs to measure product success, optimize adoption, and identify growth opportunities.
• Anticipate risks in the product development lifecycle and implement proactive mitigation strategies to ensure smooth execution.
• Conduct ongoing market research, competitive analysis, and industry trend assessments to refine the product roadmap and identify potential integrations.
• Advocate for an exceptional user experience (UX) by collaborating with design and research teams to deliver intuitive, high-impact products.
• Partner with Customer Success to enhance client engagement, drive retention, and optimize product adoption strategies.
• Collaborate with product marketing and sales teams to refine go-to-market strategies, positioning, and messaging, ensuring product-market fit.
• Act as a thought leader and mentor within the product organization, sharing best practices and influencing cross-functional teams to drive innovation.

QUALIFICATIONS

• 10+ years of overall experience, including 6+ years as a product manager 
• Proven experience in building B2B SaaS platforms for enterprises, including applications, analytics, and integrations.
• Experience in the AdTech or MarTech domain is preferred.
• Demonstrated success in developing products powered by data science models, artificial intelligence, or generative AI.
• Strong organizational skills, with the ability to manage multiple projects and prioritize effectively.
• Passion for creating exceptional customer and partner experiences, with a focus on driving business growth through enterprise workflows and strategic integrations.
• Excellent analytical and problem-solving skills, with the ability to translate marketer needs into product requirements for data science, engineering, and design teams.
• Experience working in an Agile development environment, following methodologies such as Scrum or Kanban.
• Effective leadership and interpersonal skills, utilizing strategic thinking, team and project leadership, personnel development, and decision-making abilities.
• Strong communication and collaboration skills across functional and organizational boundaries.
• Self-motivated to continuously upgrade domain knowledge, staying informed of the latest developments in the field and evaluating their potential application to Measured solutions and services