Principal Demand Generation Campaign Manager #1760

Position Overview: As a Principal Demand Generation Campaign Manager, you will play a pivotal role in driving revenue growth through the development and execution of comprehensive demand generation strategies. You will be responsible for conceptualizing, implementing, and optimizing multi-channel campaigns to generate high-quality leads and support the sales pipeline. 

Key Responsibilities:

Act as a key driver of quality incremental pipeline for assigned sales and account management teams.

Develop, manage, and execute integrated demand generation campaigns leveraging data insights across various channels, including email marketing, social media, content marketing, SEO/SEM, webinars, and events.

Collaborate closely with cross-functional teams, including marketing, sales, product management, and creative, to ensure alignment and success of campaigns.

Utilize marketing automation and CRM platforms (such as HubSpot, Marketo, Salesforce) to build, execute, and measure campaigns, and analyze performance metrics to optimize campaign effectiveness.

Work with product marketing to conduct thorough market research and audience segmentation to identify target segments, buyer personas, and key pain points, tailoring campaigns accordingly.

Understand the target personas to drive the creation and/or use of compelling and engaging content assets, such as landing pages, emails, whitepapers, case studies, and webinars, to drive lead generation and nurture leads through the funnel.

Manage campaign budgets effectively, allocating resources to maximize ROI and achieve predetermined KPIs.  

Implement A/B testing and other experimentation methodologies to optimize campaign elements, including messaging, creative assets, and audience targeting.

Stay abreast of industry trends, best practices, and emerging technologies in demand generation and digital marketing, continuously seeking opportunities for innovation and improvement.

Qualifications:

Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).

Proven experience (X years) in B2B demand generation, digital marketing, or a related role, preferably in the [industry/niche] sector.

Demonstrated success in developing and executing multi-channel demand generation campaigns that drive measurable results and contribute to revenue growth.

Proficiency in marketing automation platforms and CRM systems, with hands-on experience in campaign execution and performance analysis.

Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

Exceptional communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels.

Creative thinker with a passion for innovation and continuous improvement.

MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.

MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law. 

MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.

Salary range of $125800-$177600. [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.

Meridianlink offers:

Stock options or other equity-based awards

Insurance coverage (medical, dental, vision, life, and disability)

Flexible paid time off

Paid holidays

401(k) plan with company match

Remote work

All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time. 

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