SEO Coordinator

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary

Are you passionate about publishing impactful content? Do you have an excitement for the homebuilding industry? As SEO Coordinator for M/I Homes, you’ll be part of a team dedicated to organic search performance for one of the nation’s leading homebuilders.

In this role, you’ll be responsible for creating the content that shapes our digital presence and helps us dominate search engine result pages. From editing and publishing to auditing and analyzing, your efforts will elevate the quality and reach of our community, home, plan, and city pages, as well as the M/I Homes blog.

As a key player in our SEO strategy, you’ll collaborate with teams across multiple cities and work with external vendors to ensure our website and local search listings consistently deliver top-notch, engaging experiences and rank prominently on search engine result pages.

Duties and Responsibilities

• Curate (create, edit, upload, audit, and measure) all written website content for the M/I Homes website.
• Champion content quality and volume across our communities, homes, and plans.
• Collaborate with internal teams across cities to understand our markets and buyers.
• Plan and execute organic search strategies to drive results.
• Report on KPIs and present SEO updates to stakeholders.
• Compile and analyze data for ad hoc reporting.
• Perform other duties as assigned.

Minimum Education Experience:

• 2-3 years of SEO or content curation experience

Skills and Abilities:

• Experience with large organic search campaigns, including strategy, execution, and measurement.
• Excellent writing and copy-editing capability.
• Experience with SEO tools, including Google Search Console, Ahrefs, SEMRush, and Moz.
• Experience investigating and remedying technical SEO issues
• Basic understanding of writing and editing valid HTML
• General understanding of SEM tactics like PPC, keyword research, and link building.
• A proactive attitude with the ability to work cross-functionally and thrive in a fast-paced environment.
• Strong proficiency in Excel to generate traffic and performance reports.
• Proficient in Google Analytics and web metric reports
• Knowledge of WCM or CMS platforms
• Knowledge of Google Looker Studio and Google Tag Manager
• Must be extremely organized, detailed oriented, and self-motivated
• Ability to prioritize and manage time
• Excellent communication and problem-solving skills
• Willingness to learn new technical applications
• Sitecore knowledge or experience a plus

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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