Social Media Coordinator

Miller International, Inc., designer of Cinch® and Cruel®, is seeking its newest team member at our headquarters in Denver, Colorado! We’re looking for a talented Social Media Coordinator to support the Marketing Manager with a wide range of social media and digital marketing activities.

At Miller International, our employees enjoy a fun, casual, and laid-back atmosphere. If you have foundational marketing experience, a strong knowledge of the Western lifestyle/industry, and a passion for representing our iconic brands, this is your chance to join something truly special! We want to hear from you if you possess the following skills, abilities, and qualifications:

Salary: $56,485 Annually

As a Social Media Coordinator, you would be responsible for:

• Create and execute daily engagement of all social media platforms. This includes, but is not limited to: crafting, posting and tracking posts across all platforms, social listening, follower pushes, engaging with influencers etc.

• Grow audience and engagement on all platforms, including LinkedIn, Facebook, Instagram, Twitter, TikTok and YouTube.
• Track insights and develop actionable strategies to boost audience following, reach, interactions, and growth on all platforms.
• Continually monitor and respond to all questions, complaints, and other customer/consumer requests.
• Create and maintain a posting schedule for all platforms and create platform-specific content using images, videos, and graphics.
• Develop campaigns to increase brand awareness, customer acquisition and sales.
• Manage influencer and advocate programs.
• Develop and implement marketing programs utilizing social platforms.
• Assist in the creation of marketing multi-media.
• Keep on top of latest social marketing trends and implement best practices.
• Support content projects for the marketing team when called upon; writing, editing, anything and everything.
• Attend company events. Engage with consumers at retail level.
• Develop strategic plans to broadcast events and target appropriate audiences.
• Other tasks as assigned.

• Bachelor's degree (B.A.) in journalism, public relations, communications, marketing, or a related field from a four-year college or university; or three to five years of related experience and/or training; or an equivalent combination of education and experience.
• Proficiency in Microsoft Office (Word, Excel, Outlook & Power Point).
• Experience with Google Analytics and digital marketing strategies.
• Knowledge of all social media platforms and how consumers use them, along with emerging platforms.
• Must demonstrate professionalism, strong judgement and attention to detail.
• Passion for the western lifestyle and its values.

Other Qualifications

• Strong attention to detail and a keen eye for identifying defects.
• Excellent communication skills for reporting findings and collaborating with team members.
• Problem-solving abilities to address quality issues effectively.
• Ability to work independently and as part of a team.
• Basic computer skills for data entry and report generation.

Essential Requirements

•  Ability to Travel, up to 35% or as required.
• Must be able to lift up to 40 lbs. occasionally.

Interested Yet?

Miller International offers spectacular benefits to ensure its employees are happy and healthy, and the Company firmly believes in the importance of maintaining a proper work-life balance. If this sounds like a position you genuinely want to fill, send us your resume and cover letter, and let us know why you’d be a great addition to our team. Out-of-state candidates are welcome to apply if you are planning to move or looking to relocate to our wonderful city, Denver, Colorado.

Our success lies in the hands of our dedicated and loyal staff – and we only employ the best! We pride ourselves on a rich history of over 100 years in the making that embraces the tradition of hard work, distinction, and providing unsurpassed quality products to our customers. Since 1918, Miller International has matured and consistently evolved to become what it is today: One of the most successful privately owned Companies in the Western Industry whose brands continue to gain impressive popularity and growth. We do it by treating each other with respect, and we do it all as a team that feels more like a family. We at Miller are guided by our Core Values and use them to measure the appropriateness of decisions, whether it be with vendors, customers, or employees. The Core Values were created and approved by our employees as an affirmation that they are willing to be part of a Company that is guided by these principles.

We can’t wait to hear from you!

Check us out at: www.miller-international.com

Application Deadline: 2/13/2025