Director of Merchandising Marketing

Monro’s family of brands is one of the leading automotive service and tire dealers in the United States. We work on approximately five million vehicles a year, but with us, it is personal. Every guest is important, and every teammate is valued. That is our people-first approach. 

Headquartered in our hometown of Rochester, New York, where our founder, Chuck August, opened his first store in 1957, we have grown to nearly 1,300 auto repair shops and tire dealers in 32 states from coast to coast. Monro powers 16 highly respected tire and auto service brands, supporting each company’s regional strength and community connections. From big cities to small towns to rural crossroads, you will find us in neighborhoods of every shape, size, and color. 

Under the Monro banner, we are united TEAM, and share the same mission to bring our guests the highest quality tire and auto service in the industry. 

Do you have what it takes to shape a better future for yourself and the automotive service industry? Our vision is to be America’s leading auto and tire centers, trusted by consumers as the best place in our neighborhoods for quality automotive maintenance and repairs. We’re looking for motivated individuals at every stage in their career who share our vision. Positions are available in our retail locations across our many brands, in field management, and in store operations at our Store Support Center in Rochester, New York. If you like helping others, if you enjoy being part of a team, solving problems, and building guest relationships, if you value honesty and integrity - we have a Destination for you at Monro.

Destination Monro -Your Career is Here!

The Marketing Director is responsible for developing and coordinating digital and traditional marketing strategies to attract potential customer revenue.

Compensation:  The salary range for this role is $150,000 - $170,000 annually.  This role is eligible for additional compensation and incentives.  Pay will be determined based on experience level.

Essential Functions:

• Provide strategic leadership for Monro’s overall marketing, including website, internet, traditional and other marketing activities.
• Coordinate work of Digital Marketing Manager, Marketing Manager, Creative Design Manager and Brand Content Specialist as it relates to marketing to include:   
• Website Design and content development/management
• Search engine optimization
• Paid search
• Traditional/Print
• CRM acquisition and retention initiatives
• Brand creative development
• Coordinate work of agencies involved in executing Monro’s marketing activities.
• Manage web analytics and other trends, use findings to assess performance and recommend improvements regularly.
• Conduct competitive analysis of online features and functionality. 
• Perform other duties as assigned.

Management Responsibility: 

The Marketing Director manages the Marketing Department team of approximately 5-8 team members and operates under the general direction of the Sr. Director Marketing.

Education and Experience:

Bachelor’s degree in marketing or related field and a minimum of 7 years working in an Advertising Agency or Consumer Marketing organization with experience in performing website development, marketing plan development, and internet marketing (SEO/SEM/PPC), or the equivalent combination of education and experience.

Knowledge & Skills:

• Excellent verbal and written communication and presentation skills; ability to professionally interact with all levels of staff and management and external vendors.
• Strong organizational skills with the ability to manage multiple initiatives and change focus quickly to meet business needs in a fast-paced environment.
• Possess critical and creative thinking abilities.
• Ability to coach, mentor, develop and lead a team.
• Proficient knowledge of all Microsoft Office applications, and the ability to learn new and existing company specific software applications.
• Ability to read, analyze, and interpret business documents, project management reports, etc.
• Ability to take initiative in identifying problems, analyzing data, and establishing facts in order to produce prompt practical decisions and solutions.

Work Environment & Physical Requirements:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, scanners and fax machines.  Position requires prolonged periods of sitting/standing at a desk and working on a computer.

Closing Statement:

This brief summary is not an all-inclusive description of job duties.  Other job duties and responsibilities may also be assigned by the incumbent’s Manager at any time based upon Company need.

Monro Inc. is a proud Equal Opportunity employer, m/f/d/v. 

Benefits  

• Health Insurance  
• Dental Insurance 
• 401K Retirement Plan with Company Match 
• Paid vacation 
• Paid Holidays 

Your next Destination!

Growth Opportunity:

At Monro we’re committed to helping our teammates grow their career through the combination of coursework, demonstrating leadership skills and open opportunities. Our teammates receive on-the-job training, company sponsored certifications, as well as course curriculum in Monro University that empowers them to advance to the next level of their careers.

Monro, Inc. is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.