Marketing Automation & Email Specialist

Moodle with us!

We're the world's most popular learning platform and we’re on a mission to empower educators to improve our world.

Our Global Marketing team is growing and we are now looking for a Marketing Automation & Email Specialist to join us! This is a brand new role and will be key to driving engagement and creating meaningful customer experiences at Moodle.

This is a fully flexible role and candidates can be based anywhere in Europe. 

What You’ll Do

Most days in this role usually involve a mix of:

• Managing and optimising automated marketing workflows, email campaigns, and lead nurturing programs to drive engagement and conversions.
• Overseeing HubSpot workflows, audience segmentation and personalised messaging.
• Tracking and analysing campaign performance metrics and leveraging insights to refine strategies.
• Collaborating cross functionally with marketing and sales teams to create seamless customer experiences that enhance engagement and drive revenue growth. 
• Ensuring compliance with privacy regulations while maximising email marketing impact.

We’d love to meet you

Especially if you can tell us about your:

• Proven experience in email marketing, marketing automation, or a similar role.
• Extensive hands-on experience with HubSpot, including setting up automated workflows, lead scoring, and segmentation.
• A track record of increasing engagement and conversions through data-driven email marketing strategies.
• Experience working cross-functionally with sales, marketing, and product teams. 
• Strong analytical skills, with experience A/B testing, deliverability optimization, and performance reporting. 
• Knowledge of email marketing best practices (personalization, segmentation, compliance, etc.)
• Understanding of GDPR, CAN-SPAM, and other email marketing laws.
• Strong writing skills to craft engaging emails tailored to different audience segments.
• Excellent communication skills (verbal and written) with strong attention to detail.
• A proactive, collaborative mindset, team focused attitude, a willingness to embrace the culture, all with a genuine passion for helping Moodle advance our mission.

What's in it for you?

Moodle has a globally diverse team with over 280 team members in more than 25 countries around the world. We’ve built a passionate team of hard-working, driven and diverse people from all over the world, united by a shared belief in the ability of our platform to make a positive difference to our world. We respect our colleagues and value an open and innovative workplace, filled with integrity and of course a strong focus on education (yes, these are our company values!)

In addition to this you can expect:

• Taking on a genuinely flexible, distributed role, working from anywhere in the world

• A fantastic range of benefits, focusing on work-life balance, wellbeing and ‘choosing your own adventure.’
• Working with a global team on a worldwide platform and make a real difference.
• As a certified B Corp, we are proud to be part of a global community of mission-driven companies dedicated to using business as a force for good.

Does all this sound good? If so:

• Click on the following link to apply
• Add your resume and anything else you'd like to add, in English please.
• Press send.

Learn more about Moodle

Moodle is the world’s most trusted online learning solution, with a growing ecosystem of products and services, including Moodle Workplace, Moodle App, MoodleCloud, and more. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by well over 300 million learners worldwide. 

Find out more about us on our website.

At Moodle we are an equal opportunity employer that actively supports diversity and inclusion in the workplace and prohibits discrimination and harassment of any kind. We’re committed to fair recruitment and selection practices, ensuring we are drawing from a diverse range of sources to attract and select the very best person for the job. Learn more in our Diversity & Inclusion Charter.