Creative Strategy & Production Specialist

Job Title: Creative Strategy & Production Specialist

Location: Remote

Work Shift: UK time zone

Working Hours: 20 hours per week / Part-time (Potential to transition to Full-time)


Job Description:
We’re seeking a Creative Strategy & Production Specialist to lead the creation and execution of Meta (Facebook & Instagram) ad campaigns, with a strong emphasis on creative strategy and production. The ideal candidate will craft innovative strategies, produce engaging digital content, and work closely with the team to optimize content for social media platforms, particularly Meta. This role combines strategic thinking with hands-on creative execution, including video editing, graphic design, organic social media, knowledge and interest in paid social media, to drive audience engagement and business results.

Key Responsibilities:

• Work closely with clients and internal teams to develop strategic creative approaches that align with campaign goals. Leverage customer insights to shape messaging and content that resonates with specific audiences.
• Take an active role in producing digital advertising assets, transforming raw content into polished stills, videos, and ad creatives optimized for Meta platforms (Facebook, Instagram, etc.).
• Engage directly with clients to understand their target customers' motivations, pain points, and purchasing behaviors. Use these insights to inform your creative strategy and ensure the content speaks directly to audience needs.
• Regularly analyze the performance of ad creatives across Meta’s platform. Use data to refine and optimize creative content for higher engagement, improved conversion rates, and better ROI.
• Work alongside media buyers, analysts, and fellow creatives to ensure that campaigns are not only visually appealing but also optimized for peak performance across paid campaigns.
• Source customers, content creators, and influencers, building and nurturing relationships with them to create a strong content network.
• Provide clear briefs outlining the raw content needed for future campaigns.
• Take a hands-on role in both sourcing the right collaborators and acquiring the raw content to ensure it aligns with the brand’s strategic vision and quality standards.
• Stay up-to-date with trends in digital advertising, social media, and Meta’s platform capabilities. Bring fresh, innovative approaches to creative production and strategy to keep campaigns ahead of the curve.

Qualifications:

• Proven experience in creative strategy within digital advertising, with a particular emphasis on Meta Ads (Facebook, Instagram).
• Strong skills in copywriting,organic social media, graphic design, and video editing (proficiency in tools such as Adobe Creative Suite, Final Cut Pro, or similar).
• Ability to transform raw assets into high-performing social media ads (still images, video ads, carousel ads) tailored to Meta platforms.
• Strong understanding of customer behavior and consumer psychology in the digital space, particularly in relation to driving conversions.
• Knowledge and interest in paid social media.
• Experience with Meta’s advertising tools and platforms, including Facebook Ads Manager, Instagram Ads, etc.
• Ability to thrive in a fast-paced, collaborative, and dynamic environment.
• Excellent communication skills to effectively engage with both clients and internal teams.
• A portfolio showcasing your creative work (ad creatives, video production, etc.) is highly preferred.

Nice to Have:

• Familiarity with media buying, particularly on Meta and Google platforms.
• Experience with creative tools like Canva, Figma, or other design applications.
• Knowledge of A/B testing and performance optimization strategies for creatives.
• An understanding of current social media trends and how to incorporate them into paid ad strategies.
• Basic knowledge of bid cap strategy for media buying and a desire to learn more about it.