Lifecycle Marketing Manager

Movable Ink is seeking a dynamic and results-driven Lifecycle Marketing Manager to lead the strategy and execution of our email marketing programs. In this role, you will work cross-functionally on the ideation and delivery of engaging campaigns that captivate our audience, strengthen client relationships, and drive business growth. The ideal candidate will have a proven track record of creating impactful email marketing strategies and advanced experience with marketing automation technology. You'll bring exceptional attention to detail, knowledge of email best practices, and a collaborative mindset. If you’re passionate about crafting innovative and visually compelling email experiences and thrive in a creative environment, we’d love to hear from you!

The role will be reporting to the Associate Director of Lifecycle Marketing.

Responsibilities:

• Lead Email Marketing Strategy: Design and execute impactful email marketing programs that engage current and prospective clients, driving business growth and brand awareness.
• Campaign Management: Collaborate with internal stakeholders to create, test, and deploy targeted email campaigns, leveraging segmentation and analytics to optimize performance.
• CRM and Marketing Tools Expertise: Utilize Marketo, Movable Ink Studio (training provided) and Salesforce to manage campaigns, guide performance, and deliver measurable results. 
• Attention to Detail and Compliance: Ensure all emails adhere to industry best practices, GDPR/CCPA compliance, and brand guidelines, while creating mobile-friendly and dark-mode compatible templates.
• Reporting and Testing: Analyze campaign performance, conduct A/B testing, and provide data-driven insights to inform and improve future strategies.
• Collaborative Project Management: Work closely with cross-functional teams, meeting deadlines with precision and balancing multiple projects effectively in a fast-paced environment.

Qualifications:

• 4+ years of experience in the development of creative campaigns and execution of email.
• Solid experience with marketing automation and CRM tools (Marketo and Salesforce preferred).
• Strong communication skills.
• Exceptional attention to detail.
• A collaborative and accountable individual who is comfortable multitasking. 
• Experience in project management with the ability to adhere to tight deadlines.

The base pay range for this position is $85,000-95,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.