Marketing Specialist

Capgemini is seeking a highly motivated and detail-oriented  Marketing Specialist II for a top 10 US Insurance Carrier.

• Executes upon the sales/marketing strategy for our website, including driving organic traffic through search engine optimization (SEO) to improve site performance, and managing the content across the site.
• A Search Engine Optimization (SEO) Specialist is responsible for improving our website's visibility on search engines like Google to drive organic (non-paid) traffic. Their main tasks include:
• Keyword Research: Identifying the most relevant and high-traffic keywords for a website's target audience.
• On-Page Optimization: Enhancing website elements such as meta tags, titles, headings, content, and URLs to improve search rankings.
• Technical SEO: Ensuring the website is technically sound by optimizing site speed, mobile-friendliness, crawlability, and resolving issues like broken links or duplicate content.
• SEO Content Execution: Plays key role in end-to-end progress for all on-and-off-page SEO changes,  guiding the execution of high-quality, engaging, and SEO-friendly content that aligns with user intent.
• Analytics and Reporting: Monitoring website performance using tools like Google Analytics, Google Search Console, and other SEO software, and reporting results to stakeholders.
• Staying Updated: Keeping up with search engine algorithm changes, trends, and best practices to ensure strategies remain effective.
• Managing SEO Production at High Volume: Understands how content workflows operate and has ability to handle upwards of 100 content generation projects at a time.
• Agile Workflow Management: Ensures SEO is integrated into product development cycle efficiently and continuously.
• Data-Driven Decision-Making: Optimizes website search performance by analyzing data, identifying trends, and making informed recommendations.  
• Preferred but not required: experience with SEO implementation across lead generation websites (highly-regulated industries a plus).
   
  Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Total Work Experience

• Minimum Required: 1-3

English Proficiency

• Minimum Required: Fluent

Required Education

• Minimum Required: Bachelor

Other Critical Skills

• Keyword Research - Entry Level
• On-page Optimization - Entry Level
• Technical SEO - Entry Level
• Content Optimization - Entry Level
  

Software / Tool Skills

• Excel - Entry Level
• SEO tools (e.g., Brightedge, Conductor, etc.) - Entry Level
• Analytics tools (e.g., GA, Fullstory) - Entry Level
• Screaming frog
• Google search console

This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Home Office model
4. Career development and training opportunities
5. Flexible work arrangements (remote and/or office-based)
6. Dynamic and inclusive work culture within a globally known group
7. Private Health Insurance
8. Pension Plan
9. Paid Time Off
10. Training & Development
11. *Note: Benefits differ based on employee level

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.

https://www.capgemini.com/us-e