Job details

Senior Product Marketing Manager - job 2 of 2

Join a leading fintech company that’s democratizing finance for all.

Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

With growth as the top priority...

The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.

About the team + role

As the newest member of Robinhood's Product Marketing team, you'll be at the forefront of driving customer acquisition, engagement, and retention of Robinhood’s target audience.

This role blends product positioning, optimizing user journeys for customer activation, and community management across key channels. You'll own the development marketing and campaign strategies across several product categories while encouraging a growing user community that amplifies our brand and drives organic growth.

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

Developing and implementing data-based campaign plans to improve customer and product growth. Establishing goals, target audience, and messages to improve user acquisition and engagement.
Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives
Work with research and data teams to identify growth opportunities across multiple marketing channels and customer segments.
Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives
Optimize the marketing funnel to increase conversion rates and maximize ROI on growth initiatives.
Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets
Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience

What you bring

Background in a consumer-facing product marketing role in tech
Ability to autonomously develop break-through marketing strategies
Possess a deep understanding of paid media strategies and lifecycle marketing.
Knowledgeable about the product roadmap development process, demonstrating an ability to align marketing strategies with product evolution
Capacity to break down sophisticated concepts so that they’re simple, clear, and human
Strong relationship-building capabilities and ability to work cross-functionally
Data-driven approach to your work and decision-making
Qualitative analytical ability and familiarity with A/B testing
Thrives in a fast-paced environment with a bias towards action

What we offer

Market competitive and pay equity-focused compensation structure
100% paid health insurance for employees with 90% coverage for dependents
Annual lifestyle wallet for personal wellness, learning and development, and more!
Lifetime maximum benefit for family forming and fertility benefits
Dedicated mental health support for employees and eligible dependents
Generous time away including company holidays, paid time off, sick time, parental leave, and more!
Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)

$166,000—$195,000 USD

Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)

$146,000—$172,000 USD

Zone 3 (Lake Mary, FL)

$129,000—$152,000 USD

Click here to learn more about available Benefits, which vary by region and Robinhood entity.

We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.

Average salary estimate

$180500 / YEARLY (est.)

min

max

$166000K

$195000K

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What You Should Know About Senior Product Marketing Manager, Robinhood

As a Senior Product Marketing Manager at Robinhood in the vibrant cities of Menlo Park, CA, or New York, NY, you will be part of a groundbreaking fintech company dedicated to democratizing finance for all. Your role will be pivotal in driving customer acquisition, engagement, and retention strategies targeted at our diverse users. You’ll dive into the world of product positioning, optimize user journeys, and manage our community across key channels. With your strong background in consumer-facing product marketing, you’ll develop data-driven campaign strategies tailored to improve user acquisition and engagement across multiple segments. Collaborating with performance, lifecycle, creative, and data teams, your strategic input will define the marketing initiatives that empower Robinhood’s growing user base. By crafting compelling, end-to-end marketing campaigns, you will not only enhance the Robinhood brand but also ensure that our messaging resonates and evolves based on user feedback. If you thrive in fast-paced environments and have a knack for building strong relationships cross-functionally, we can’t wait to see you bring your innovative ideas to life at Robinhood. Join us on this exciting journey to change the financial landscape, inspiring participation and growth for everyone in our community.

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Robinhood

What are the responsibilities of a Senior Product Marketing Manager at Robinhood?

The Senior Product Marketing Manager at Robinhood is responsible for driving customer acquisition, engagement, and retention strategies. This includes creating data-driven marketing campaigns, optimizing user journeys, and collaborating with various teams to establish effective growth initiatives.