Ecommerce Manager

About Mrs. Alice

Mrs. Alice by Alice Naylor-Leyland is redefining how you  shop  tablescapes, tableware and homeware. The brand launched over Christmas 2019 and has been growing rapidly ever since. Creating monthly seasonal drops, Mrs. Alice is  inspiring customers all over the World to dress their homes beautifully.

About the role

Mrs. Alice is at an exciting growth phase where we the customer is at the heart of it.  This role will be very much accountable for driving the customer experience on the website and through email communications. It will suit someone that wants to really understand d2c brands and how and why customers shop. They will own the strategies & tactics to continuously know our customers better and improve the experience. 

Here’s what you’ll be working on:

CX

• Accountability for the Mrs. Alice website and checkout, and ensuring it’s optimal for customer engagement and sales
• Design, plan and implement  new CX improvements to enhance the Mrs. Alice shopping experience. 
• Plan, execute, and measure experiments and conversion tests to optimise performance
• Technical implementation of new features to ensure scalability and alignment with growth objectives
• Analyse data from tools like Google Analytics, Hotjar, and Shopify (and through customer research) to inform decisions and track results, share with senior stakeholders and the rest of the business
• Monitor site performance and troubleshoot any technical issues to ensure uninterrupted operations.

SEO

• Developing and implementing effective search engine optimization (SEO) strategies
• Conduct keyword research to guide content teams
• Scope and implement new technical SEO issues 
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Keep up to date with SEO and integrated marketing trends

CRM

• Accountability for growing a loyal customer database and management of Mrs. Alice email programs to help drive incremental sales
• Using CRM systems (today it’s Klaviyo) to manage relationships with Mrs. Alice customer design and implement email marketing campaigns.
• Collect and analyze customer data to drive personalized and contextual experiences to increase revenue where relevant
• Create and execute retention campaigns
• Develop marketing campaigns to attract new customers through email
• Collaborate with customer service and operations teams to improve the customer experience
• Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.
• Maintain and optimize a testing agenda for A/B and multivariate testing frameworks.
• Analyze campaign performance and suggest improvements.
• Drive a customer-first approach to all email experiences

• This is an office based role and can be either in London, or in Peterborough but must live local to either location
• Experience with managing a website (ideally Shopify based) demonstrating improvements in conversion and engagement
• Very proficient with a range of ecommerce tools e.g Shopify Plus, Google Analytics, Hot Jar etc
• Technical experience to be able to implement new features and enhancements 
• Experience in implement SEO technical strategies and can demonstrate how you’ve grown this channel
• Experience with email optimization and personalization platforms 
• Driven individual with the ability to solve complex problems autonomously in a face-paced, target orientated environment
• Numbers driven and goal orientated
• Get the brand and believe in our vision.
• A nice to have, if you have UX designer experience 

Other than a very exciting role in a super company we have

• 25 days holiday allowance
• Home working on Friday’s but flex if you need it
• Great personal discount code and a friends and family one too
• Pensions 
• A great team to work with