Digital Marketing Specialist

Hi! And thanks for stopping by! 

We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB. 

About the Team

Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They’re dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.

About The Role

Our ideal candidate will understand and be able to execute against digital performance marketing initiatives to drive new & incremental acquisition to continue our growth across MYOB’s product offerings to the SME, Accountants & Partners categories. This role should have strong executionary and technical capabilities across Google/Meta/TikTok platforms. 

This individual will also strategically lead paid digital marketing activities across SEM, display, social and other paid opportunities for relevant business units/stakeholders focused on keeping the customer at the centre and using data to drive decisions. 

Knowledge, Experience & Expertise

-  Proven experience in creating and driving demand in a growth acquisition and performance marketing environment.

-  Strong and hands-on experience with paid search and paid social having created, managed and optimized campaigns.

-  Strong experience with creating, managing and measuring display and video campaigns & re-targeting.

-  Relevant experience with campaign management toolsets (Google Ads, Meta, Tik Tok, DV360...) and web analytics (Google Analytics 4).

-  Developing outcome driven acquisition strategies and operational plans to achieve subscription targets.

-  Planning and managing projects in a cross functional environment

-  Expert knowledge and experience relating to the management and development of online acquisition campaigns utilising relevant performance models – pay per click, cost per trial/acquisition etc.

-  Strong analytical skills to evaluate campaign performance and develop business cases to support new opportunities.

-  Experience working on end-to-end implementation and execution of project initiatives across multiple digital channels.

Our Culture & Benefits 

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.  

🎥 See what it's like to work at MYOB and what we're all about.

🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team! 

🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers 

🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment 

🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! 

🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution 

🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more. 

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.  

MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply!  Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement.  At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add’ means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB.  So, if you’re excited about this role, or about MYOB, we’d still love to hear from you!