Senior Performance Marketing Manager

MyTutor is the UK’s leading online platform for one-to-one learning, and we’re building a future where access to high-quality learning is stress-free for those who can afford it, and funded for those who can’t. 

You can find a good taster of who we are, our culture & our ethos via the video linked here.

Our handpicked community of over 6000 tutors work online with students from all walks of life and have already delivered over a million lessons. We’re proud of the fact that over 1,500 schools have chosen to work with us, and that we’ve earned a Trustpilot rating of 4.8/5 (You can also check out our tutors’ ratings here.)

Every role at MyTutor is open to applications from all sections of society. We see potential in every individual regardless of: race, ethnic origin or nationality; religion or belief; physical or neuro-ability; socio-economics or age; marital, domestic or civil partnership status; sexual orientation, gender identity, or any other characteristic that makes you… well, you.

We are committed to conscious inclusion to create a sense of belonging, connection and shared purpose within our teams. We know it’s the right thing to do, and we know it will make us all happier, fulfilled, and successful in our work. You can also find a copy of our current Gender Pay Gap report here and we are continuing to build our roadmap of creating a more diverse and inclusive workforce.

What’s it all about?

We are looking for a commercially minded performance marketer to drive forward our parent customer acquisition.

You’ll be the go to person when it comes to performance marketing and growth activities at MyTutor. You’re a curious analyst who loves to dive deep into the data to identify trends and areas of opportunity. You will collaborate closely with the Director of Digital Marketing and own key projects as part of our growth strategy.

You will also take the strategic lead of our largest acquisition channel, Paid Search. This is your core field of expertise and you understand how it ties into the wider marketing mix.

This is an exciting and unique opportunity to have a significant impact on not only a business but the futures of young people.

Safeguarding is everyone’s business at MyTutor – We are committed to safeguarding and promoting the welfare of children, young people and adults, and we expect all directors, staff and tutors to share this commitment. This post is subject to a basic DBS check as this role will have access to children’s data.

What’s in it for you?

1. It's a great opportunity for someone wanting to move into, or stay within, a people management role.
   
2. We provide access to high quality subscriptions from Reforge, Section4 and CXL so you can level up your marketing skills.
   
3. Opportunity to work for a brand with real social purpose and quality of product: over 1,500 schools have trusted MyTutor as their education platform.
   
4. Partner with different departments, we work very collaboratively as an organisation, we value individual and team contributions toward shared successes.
   

The Day to Day

• You’ll constantly be looking for new areas of optimisation
• You’ll own the Google ads channel. You will have support from a Performance Marketing Executive who you will line manage
• You will support the Director of Digital Marketing to set the customer acquisition budgets, targets and channel roadmap
• You’ll keep on top of our channel and website performance, identify exactly where anomalies are coming from and provide suggestions on how we can improve
• You’ll work closely with the data team to optimise our predictive analytics and marketing attribution
• You will ensure we are optimally tracking our performance by implementing tracking for our website, ads platforms and new analytics tools
• You’ll create insightful reports to track our performance across channels, different funnels and test monitoring
• You’ll create insightful reports that help track our performance the wider marketing team access and understand our KPIs
• You will stay ahead of new developments in Growth and Performance Marketing

Who will you be?

• You have strong experience in Paid Social, particularly with Meta.
• You are experienced at overseeing large budgets and manage how they are allocated across various channels.
• You are passionate about driving performance and are always excited to test new things.
• You’re a strong analyst who is able to use Excel and SQL to unlock insights from larger data sets and comfortable with the core concepts of predictive analytics, cohorted measurement and AB testing.
• You have an in-depth understanding of Google Ads. You know how to structure campaigns to best leverage Google’s bidding algorithm and have worked with offline conversion tracking.
• You are an experienced user of web analytics tools, including Google Tag Manager and GA4.
• You are able to communicate results clearly and concisely, knowing the right level of detail required for different stakeholders.
• You are commercially minded. You understand why unit metrics like LTV and CAC are important for the business.
• You are a self-starter who is motivated by making an impact.

Perks & Benefits

• Salary of £60,000 to £70,000 p.a. 
• Hybrid working, with 1-2 days a week spent from our London office (Old Street)
• 25 days holiday, plus 1 ‘time for me’ day and flexible bank holidays
• Flexible working arrangements possible, around MyTutor’s core hours
• Workplace pension & salary exchange scheme
• Health & Wellbeing benefit options, plus cycle, tech and gym schemes
• Enhanced parent policies and workplace nursery scheme
• A personal L&D budget of up to £350, pro-rated for part-time employees
• Inclusive policies supporting all staff to flourish, and a wide range of MyTutor communities & networks
• Regular team events & socials
  

Interview process

• Screening Call with a member of the Talent team
• 1st Interview - Competency & Skills Interview with our Director of Marketing & incumbent Performance Marketing Manager.
• 2nd Interview - Practical take-home task, you’ll be provided with information and format ahead of the meeting (with Director of Marketing and a senior business stakeholder)
• Final Interview - Culture & Values Add interview: A discussion with a MyTutor employee outside of the hiring team where they will ask you a series of questions based on our Behaviours & Values.