Director, Experiential

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Director of Experiential Marketing will lead the conceptualization and execution of immersive fan experiences and live events for Telemundo's FIFA World Cup coverage. This role will create memorable, culturally-relevant activations that connect Hispanic audiences with the World Cup across physical and digital touchpoints, while driving brand engagement.

Key Responsibilities

• Develop and execute the experiential marketing strategy for Telemundo's FIFA World Cup, including fan festivals, viewing parties, and community events
• Design innovative experiential campaigns that bridge broadcast, digital, and in-person experiences
• Lead the creation of both large-scale marquee events and local market activations that engage Hispanic communities
• Collaborate with Partnership team to integrate sponsor activations into experiential programs
• Oversee vendor and agency relationships, including event production companies, creative agencies, and technology partners
• Manage and develop a team of experiential marketing professionals, providing strategic guidance
• Manage experiential marketing budget and resource allocation across multiple programs
• Develop measurement frameworks to track ROI and effectiveness of experiential initiatives
• Ensure brand consistency across all experiential touchpoints while maintaining FIFA guidelines
• Lead cross-functional teams including production, creative, digital, and local market teams

Required Qualifications

• Bachelor's degree in Marketing, Event Management, Communications, or related field
• 5+ years of experiential marketing experience, with proven success in large-scale sports or entertainment events
• Minimum 3 years of experience managing a team.
• Strong understanding of Hispanic market dynamics and cultural nuances
• Experience managing budgets and complex vendor relationships
• Proven track record of creating innovative experiential marketing campaigns
• Excellence in project management and cross-functional team leadership
• Strong presentation and communication skills in English and Spanish
• Experience with digital integration in experiential marketing campaigns

Preferred Qualifications

• Experience with FIFA World Cup or major sporting events
• Background in Hispanic media or marketing
• Knowledge of broadcast media integration with live events
• Understanding of AR/VR and emerging experiential technologies
• Experience with sponsor integration in live events
• Crisis management and live event troubleshooting experience

Success Metrics

• Event attendance and engagement metrics
• Social media impact and earned media coverage
• Sponsor satisfaction with activations
• Brand awareness and sentiment metrics
• Program ROI and budget management
• Safety and execution excellence
• Digital engagement with physical activations

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].