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Director, Retail Media Strategy & Partnerships - job 2 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal is seeking a Director to join the Advanced Advertising Strategy team to focus on forging offsite media partnerships with retail media networks. On this team, you will design strategies, business plans, forecasting, and modeling to drive growth and yield. This will involve evaluating partnership opportunities, tracking performance, and owning communication for executive leadership. In addition, you will own commercialization efforts and strategic partnerships in collaboration with Sales, Planning & Inventory, Product, Sales Enablement, and Finance teams and be responsible for providing subject matter expertise on the retail media (and adjacent) industry.

RESPONSIBILITIES

  • Identify, evaluate, and execute strategies for retail media, enabling rapid revenue growth in collaboration with sales leadership and senior stakeholders across NBCU departments and partner organizations.
  • Partner on go-to-market sales motion and how retail media partnerships & offerings fit into NBCU’s day-to-day business and suite of data solutions.
  • Evaluate potential partnerships and areas of opportunity to deliver important KPIs within NBCU.
  • Scale the monetization of new partnership & offerings by establishing the selling strategy and operationalizing end-to-end processes for new products & partnerships.
  • Coordinate technical integrations and data collaborations with key partners in the marketplace.
  • Monitor marketplace trends and extract insights across linear TV, CTV, retail media, and advanced advertising.
  • Maintain regular business reviews with workings groups across partnerships to track progress and evolve strategic initiatives.
  • Track revenue and other key metrics within retail media partnerships to maintain pulse on the business.
  • Collaborate with other internal groups to maintain consistency across marketplace insights readouts that go out to the company.
  • Routine deliverables to leadership teams to monitor partnership performance.

Qualifications

  • 5+ years of experience, preferably in retail media, advanced advertising, measurement, or programmatic roles.
  • Familiarity with the larger digital ad sales and programmatic ecosystem. RMN or commerce marketplace experience a plus.
  • Collaboration is essential. You will need to be results driven. Leading tests on partnership initiatives and digging into data to extract insights and communicate results will be a large part of this role.
  • The ideal candidate will be proactive. Marketplace insights will require converging intel from multiple internal and external sources and framing NBCU’s positioning on a regular basis.
  • Exceptional executive presence and interpersonal skills.
  • Above average PowerPoint, Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $135,000 - $160,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$147500 / YEARLY (est.)
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$135000K
$160000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Retail Media Strategy & Partnerships, NBCUniversal

As a Director of Retail Media Strategy & Partnerships at NBCUniversal, you’ll be stepping into an exciting role at the heart of one of the world’s leading entertainment companies. Your primary mission will be to craft strategies and forge partnerships that drive revenue growth in the realm of retail media. You’re not just another cog in the wheel; you’ll be working closely with our Advanced Advertising Strategy team to evaluate partnership opportunities and track performance, providing invaluable insights to our executive leadership. Your role involves designing comprehensive business plans and forecasting that will help elevate NBCUniversal’s position in the market. Collaborating with various teams—like Sales, Product, and Finance—you’ll ensure our retail media offerings not only meet market needs but exceed them. We’re looking for someone proactive, keen on monitoring trends in linear TV, CTV, and advanced advertising. With your expertise, you’ll be able to harness and evaluate marketplace data, driving innovative solutions to keep NBCU ahead of the competition. You’ll also be responsible for routinely delivering updates to leadership on partnership performance while ensuring our internal groups are aligned on marketplace insights. It’s a unique opportunity to join a company that fosters a diverse and inclusive culture, where your contributions will help shape the future of entertainment experiences. If you're ready to make an impact and be part of a forward-thinking team in New York, this could be the perfect fit for you!

Frequently Asked Questions (FAQs) for Director, Retail Media Strategy & Partnerships Role at NBCUniversal
What are the key responsibilities of the Director, Retail Media Strategy & Partnerships at NBCUniversal?

The Director, Retail Media Strategy & Partnerships at NBCUniversal is responsible for identifying and executing strategies for retail media partnerships to enable revenue growth. This includes evaluating potential partnerships, establishing selling strategies, and monitoring marketplace trends. Collaboration with various teams, such as Sales and Finance, is essential to operationalizing new products and maintaining consistency across insights.

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What qualifications are required for the Director, Retail Media Strategy & Partnerships position at NBCUniversal?

Candidates for the Director, Retail Media Strategy & Partnerships role at NBCUniversal should have at least 5 years of experience in areas like retail media, advanced advertising, or programmatic roles. Familiarity with the digital ad sales ecosystem and exceptional data analysis skills are critical. Furthermore, candidates should boast excellent interpersonal skills and the ability to communicate effectively with executive leadership.

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How does collaboration play a role in the Director, Retail Media Strategy & Partnerships job at NBCUniversal?

Collaboration is fundamental in the Director, Retail Media Strategy & Partnerships role at NBCUniversal. The position requires working closely with sales leadership and other key stakeholders to shape go-to-market strategies and ensure that retail media offerings are integrated into NBCU’s overall business landscape, enhancing performance and driving revenue.

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What can a candidate expect from the work environment as a Director, Retail Media Strategy & Partnerships at NBCUniversal?

As a Director, you can expect a hybrid work environment at NBCUniversal, contributing from the office at least three days a week. This setup fosters collaboration while allowing for some flexibility. The company prioritizes a diverse and inclusive culture, ensuring employees feel valued and supported.

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What traditional and advanced advertising analytics skills are necessary for the Director, Retail Media Strategy & Partnerships position?

For the Director, Retail Media Strategy & Partnerships role, strong analytical skills in both traditional and advanced advertising metrics are essential. Candidates should be proficient in using data visualization tools, Excel, and PowerPoint to extract insights and communicate them effectively. It’s important to be comfortable with data to track revenue and evaluate partnerships continuously.

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Common Interview Questions for Director, Retail Media Strategy & Partnerships
Can you describe your experience with retail media networks?

Highlight your past roles where you engaged with retail media networks. Discuss specific projects where you developed strategies or partnerships. Showcase your understanding of how these networks can drive revenue and identify key performance metrics that matter in this area.

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How do you approach evaluating potential partnerships in the retail media landscape?

Discuss a systematic approach involving market research, KPI definitions, and stakeholder alignment. Mention the importance of conducting due diligence and analyzing market trends to make informed decisions on partnerships that align with business goals.

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What strategies would you implement to maximize the monetization of new partnerships?

Explain how you would establish a comprehensive selling strategy that focuses on understanding customer needs and leveraging insights to create compelling offerings. Emphasize collaboration with teams across the organization to ensure operational efficiency and scalability.

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How do you keep up with marketplace trends in retail media?

Share your methods for staying informed, such as regular industry reading, networking with peers, or attending industry events. Emphasize the value of continuous learning and adapting strategies based on emerging trends for better performance in retail media.

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Describe a situation where you had to present complex data to executive leadership.

Provide a specific example where you successfully translated complex data into actionable insights for leadership. Discuss tools you used for visualization and how you ensured clarity and impact in your communication.

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What role does teamwork play in delivering successful retail media initiatives?

Underlining your collaborative skills, discuss how teamwork is essential in aligning objectives among various departments. Share instances where you led cross-functional teams to achieve successful retail media campaigns.

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Can you provide an example of a challenging project related to advanced advertising that you managed?

Detail a challenging project where you faced obstacles, such as budget limitations or resource allocation. Focus on your problem-solving skills and how you achieved a successful outcome, emphasizing strategies that could translate to the Director role.

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How do you ensure you consistently meet KPIs in your projects?

Explain your process for setting, tracking, and reviewing KPIs. Demonstrate your proactive nature by discussing how you regularly analyze performance data and adjust strategies to stay on track to meet or exceed business goals.

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What skills do you believe are essential for success in the Director role at NBCUniversal?

Highlight relevant skills such as strong analytical abilities, effective communication, and strategic thinking. Discuss how these skills will help in the unique environment of NBCUniversal and foster impactful partnerships.

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Why are you interested in the Director, Retail Media Strategy & Partnerships position at NBCUniversal?

Show your enthusiasm for the role by connecting your personal values with NBCUniversal’s mission. Discuss your passion for media and retail, and how your career aspirations align with the company’s strategies for growth and innovation.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
January 28, 2025

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