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Marketing Specialist - Olympics - job 2 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Job Purpose

The Marketing Specialist position will assist in marketing and increasing sales for the Olympic Sales Marketing Group. This candidate must have the ability to interface with internal constituencies (sales, management, research, production, and legal) in order to secure requisite input/approvals for business opportunities. Individual must also have the ability to interface with external customers (advertisers, agencies) and translate the needs of the target brand into “sellable” programs that generate revenue for NBC Universal.

This candidate will also be responsible for the management/upkeep of various financial documents as it relates to NBC’s advertising sales for the Olympics. The Marketing Specialist will be tasked with creating and updating monthly pacing documents, categorical spending charts, and more. The ability to build and maintain all financial documents is imperative.

Duties and Responsibilities

  • Partner with sales and research to customize presentations for client calls
  • Work with sales management to update & develop multiple finance related documents
  • Ability to understand and intelligently speak to research metrics used in the development of sales stories
  • Proactively identify sponsorable opportunities that align with clients’ brand/marketing objectives
  • Develop and execute 360 marketing programs that help drive revenue for NBCUniversal and the Olympics
  • Analyze competitive spending patterns
  • Interface with sales personnel to translate client needs into sellable partnerships
  • Report back to Olympic advertisers showcasing how the Olympics helped drive key KPI’s
  • Day to day management of sales marketing budget

Qualifications

Qualifications

  • Bachelor’s Degree
  • 3+ years of experience at an agency, media company, sales organization or in research, where the individual was responsible for presentation, creative and promotion development.

 

Eligibility Requirements

  • External candidates must submit a resume/CV through nbcunicareers.com to be considered
  • Must be willing to work in New York, NY
  • Must be willing to submit to a background investigation
  • Willingness to travel and work overtime
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older

Desired Characteristics

  • Strong organizational skills – ability to manage multiple projects simultaneously
  • Ability to analyze research metrics and translate into sales storylines
  • Business writing skills including presentation development
  • Understanding of the sponsorship development process
  • Familiarity with the development and execution of 360 marketing programs
  • Understanding of the promotion development and execution process and experience executing promotions.
  • Strong interpersonal skills - with internal and external clients
  • Knowledge of media marketing, the sales process and media in general
  • Thorough knowledge of Word, PowerPoint, Excel, etc and presentation proficiencies

Salary Range: $65,000 - $70,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$67500 / YEARLY (est.)
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$65000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Specialist - Olympics, NBCUniversal

If you have a passion for the Olympics and marketing, then the Marketing Specialist position at NBCUniversal might be the perfect fit for you! Located in the vibrant heart of New York, NY, this role is all about marketing and boosting sales for the Olympic Sales Marketing Group. You’ll be collaborating with various teams including sales and production, ensuring that we convert brand needs into enticing programs that attract advertisers and generate revenue. In this position, creativity and analytical skills go hand in hand as you’ll be responsible for creating and updating financial documents and marketing strategies that align with client objectives. You’ll get a chance to analyze competitive spending patterns and develop marketing programs that resonate with audiences. The ideal candidate will possess strong organizational skills to manage multiple projects and have a solid background in media marketing. If you thrive in a fast-paced environment and love the excitement of the Olympic Games, why not join a company that stands for diversity, equity, and inclusion while delivering world-class content? Here at NBCUniversal, you’ll not only be a part of exciting marketing campaigns but also contribute to meaningful initiatives that reflect the dynamic world we live in. Your talents will shine as you partner with internal teams to craft compelling presentations and drive impactful results for the Olympics. So if you’re ready to make a difference while enjoying the thrill of sports and media, consider applying for the Marketing Specialist position today!

Frequently Asked Questions (FAQs) for Marketing Specialist - Olympics Role at NBCUniversal
What does a Marketing Specialist at NBCUniversal do?

A Marketing Specialist at NBCUniversal is responsible for creating compelling marketing programs to drive sales for the Olympic Sales Marketing Group. This includes developing presentations, managing financial documents, and analyzing competitive patterns to translate client needs into sellable partnerships.

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What qualifications are needed for a Marketing Specialist at NBCUniversal?

To qualify for the Marketing Specialist position at NBCUniversal, candidates should have a Bachelor's Degree and at least 3 years of experience in marketing, sales, or media. Strong organizational skills and the ability to analyze research metrics are also essential.

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What are the key responsibilities of a Marketing Specialist at NBCUniversal?

Key responsibilities include collaborating with internal teams to customize client presentations, managing the sales marketing budget, analyzing spending patterns, developing 360 marketing programs, and reporting back on how the Olympics drive client KPIs.

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How does NBCUniversal support diversity and inclusion for the Marketing Specialist role?

NBCUniversal promotes a diverse and inclusive workplace culture for its Marketing Specialist position. This includes implementing initiatives based on employee feedback and community insights to create an environment where everyone feels supported and valued.

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What is the salary range for a Marketing Specialist at NBCUniversal?

The salary range for a Marketing Specialist at NBCUniversal is between $65,000 and $70,000, reflecting the experience and skills necessary for the role, as well as the vibrant market in New York City.

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Common Interview Questions for Marketing Specialist - Olympics
Can you describe your experience in creating marketing presentations for NBCUniversal?

When answering this question, focus on specific examples of how you’ve developed presentations that effectively translated client needs into marketing strategies and any measurable impacts your work had on sales.

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How do you prioritize and manage multiple projects as a Marketing Specialist?

Outline your time management techniques, such as using digital tools or prioritization frameworks, and provide examples of how you’ve successfully juggled multiple tasks in past roles.

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What research metrics do you believe are crucial for developing sales stories in this role?

Identify key metrics that are typically used in marketing, such as audience engagement rates, campaign performance metrics, and market trends. Explain how these analytics influence your marketing strategies.

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Can you give an example of a successful 360 marketing campaign you’ve executed?

Describe a specific campaign where you utilized various platforms and channels to create a cohesive marketing message. Discuss the results, what you learned, and how it relates to the Olympic theme.

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How do you approach building relationships with external clients and advertisers?

Share your strategies for effective communication and relationship management, emphasizing active listening and proactivity in meeting client needs, reflecting on past experiences if applicable.

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What challenges do you foresee in the role of Marketing Specialist at NBCUniversal?

Discuss potential challenges such as fast-paced changes in marketing trends or maintaining high standards for advertising delivery. Emphasize how your proactive approach could address these challenges.

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How have you handled feedback on your marketing documents in previous positions?

Talk about your collaborative nature and how you view feedback as an opportunity for growth, sharing an instance where you incorporated feedback to improve your work.

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What strategies do you employ to analyze competitive spending patterns?

Explain the analytical tools and methodologies you use to assess competitor marketing strategies, including data analytics software or intelligence reports that have informed your decisions.

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How do you ensure all marketing materials comply with legal and ethical standards?

Describe your familiarity with legal considerations in marketing, such as copyright and advertising laws, and explain how you collaborate with legal teams to verify compliance.

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What motivates you to work in a marketing role focused on the Olympics?

Share your personal passion for the Olympics, perhaps relating it to your career goals or past experiences in sports marketing, and discuss how you envision contributing to NBCUniversal's success in this area.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
January 27, 2025

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