Head of Marketing

Wisr is committed to building a supportive, inclusive and diverse workplace, and we strongly encourage applications from all backgrounds and identities. We’re happy to accommodate any reasonable adjustments to the interview process to ensure equal opportunity for all. If you require reasonable adjustments, please reach out to us via careers@wisr.com.au.  

Working at Wisr

As a purpose-led organisation on a mission to bring people closer to financial wellness, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and unlimited Udemy learning!), you are empowered to own your role, your development and the space that you play in.

We value psychological wellbeing and safety, fostering a high-performing culture which enables continuous learning and growth. Our hiring and interviewing process is designed for you to showcase your experience, skills and passion and take great pride in not just ‘ticking a box’. If this role resonates with you, we want to hear from you. 

We are a people first business and flexibility is key to that - our team work in a hybrid manner, typically 3 days per week in our beautiful office space.

About the role

We're looking for a passionate and strategic Head of Marketing to join the Growth team at Wisr. In this pivotal role, you'll drive our brand growth strategy and shape a compelling customer proposition that stands out in a competitive market. Reporting directly to our Chief Growth Officer and as a senior leadership team member, you'll lead a talented team across all marketing disciplines – from brand strategy and customer acquisition to lifecycle marketing and media communications.

The role offers ownership of Wisr's Marketing function, empowering you to make strategic decisions and implement innovative initiatives that directly influence our growth trajectory. Working cross-functionally with our Operations and Product & Innovation teams, you'll use data-backed insights to build our brand presence while delivering against our broader business objectives.

This is more than just a marketing leadership position - it's an opportunity to meaningfully shape the future of Wisr during an exciting growth phase in our journey.

What you'll do

• Transform our big-picture goals into marketing strategies that deliver measurable results across customer acquisition, retention and brand awareness

• Champion a culture of customer obsession, ensuring every campaign and touchpoint is designed with a deep understanding of customer needs and behaviors

• Build analytics frameworks with clear attribution models to measure marketing impact, optimise ROI, and inform creative and strategic decisions

• Drive experimentation at scale—testing channels, content, and positioning to optimise customer acquisition costs while driving customer lifetime value

• Deliver marketing innovation through AI, automation, and personalisation while effectively managing budget and resources

• Launch and scale new products with distinct go-to-market strategies across direct and partner channels

• Oversee communications with media, investors and key partners to enhance Wisr's market position and brand reputation

• Lead your team in executing high-impact campaigns while cultivating a culture of excellence, mentoring team members to achieve their full potential

About you

You're a creative yet analytically-minded marketing leader who thrives in fast-paced environments where change is constant. You challenge conventional thinking and push creative boundaries while ensuring your approach remains grounded in solid data.

With strong strategic vision and execution skills, you're equally comfortable setting direction and collaborating hands-on with your team to bring marketing initiatives to life.

You'll also have:

• Tertiary Qualification in Marketing or related field

• Experience leading Brand, Marketing, Customer Experience, and Public Relations—ideally within financial services

• A growth mindset, with exceptional communication and storytelling skills, and the ability to influence internal and external stakeholders

• Demonstrated success scaling marketing from campaigns to a company-wide growth engine that drives acquisition, retention, and profitability

• Track record of successful product marketing launches across both B2C and B2B channels

• Advanced strategic thinking to anticipate industry trends and drive innovation

• Experience managing marketing budgets with a focus on performance metrics

• Insight and data-driven approach to decision making and strategic planning  

• Experience leading and developing high-performing marketing teams 

Some of Our Perks & Benefits

• Flexible and hybrid working

• $500 every year to spend on your wellbeing

• Take an extra Annual Leave day off on us every financial year, with A Day on Wisr

• Access via WHEREFIT to discounted gym memberships, corporate discounts for wellbeing products and more!

• Generous paid parental leave to support your transition to parenthood

• Unlimited Udemy access to learn new skills

• Regular social events and awesome team offsites

• Access to our Employee Assistance Program, Uprise with up to 6 coaching sessions per year

Our Why, What and How 

We are a proudly purpose-led ASX-listed fintech on a mission to bring people closer to financial wellness and make a real difference in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, we are inching ever-closer to achieving our purpose. 

We offer smarter, fairer loans that help people kick their goals sooner, a nifty round up tool to help people get out of debt and save even faster, and a dashboard that helps people track and improve their credit scores.

The better we do this, the more positive change and impact we can have on our customers. Now is the time to join one of Australia’s fastest growing fintechs and make an impact.

Wisr Values

• Courageously ask, “What if?”: We challenge the status quo, and we know that decisions that make us smarter, stronger, faster, more innovative always start with a “What if?”.

• ❤️ for the customer: Our internal and external customers are at the center of everything we do. We genuinely have their best interests at heart.

• Smarter parts together: We believe the real magic happens when we bring together the right mix of Smart Parts and work as a team. 

• Be a stunning colleague: It’s not just about excelling in our roles, but also going the extra mile to make our colleagues and Wisr shine too. 

• Growth over comfort: We love learning, and we always find opportunities to learn something new whether it is facing a fear or pushing through something uncomfortable to level up. 

We are dedicated to creating an amazing candidate journey for every applicant. There's no 'shouting into the void' here. We're committed to responding to every single applicant.